Starbucks, the fashion brand, is expected to become the boss of the fast food industry

Starbucks, the world’s largest coffee beverage retailer, is implementing a large-scale expansion plan and is expected to become the world’s fastest food company in the near future.

According to the report, the goal set by Starbucks at the end of 2004 was to open 30,000 chain stores worldwide, but not long ago, the company’s chairman of the board, Howard Schultz, stated that this goal was too conservative. Analysts estimate that Starbucks may adjust its global strategic goals later this year.

The price of coffee sold at Starbucks is ranging from 50 cents to 3 dollars per cup. The wide price, unique taste and elegant environment make it popular with all walks of life. Starbucks' chain stores have grown from less than 200 at the beginning of 1992 to 11,000 worldwide. Industry insiders predict that with the current development rate, Starbucks will be able to complete the goal of 30,000 chain stores within five years.

At Starbucks, you can often see people driving laptops or holding magazines for hours. Compared with other fast food restaurants, Starbucks is more about expressing a lifestyle. This business philosophy has very promising prospects.

Analysts here believe that the current highlight of Starbucks' overseas operations is the Chinese market. Today, Starbucks has 230 chain stores in China, and China’s potential customers are estimated to be about 250 million. Therefore, the future market size of Starbucks in China may be close to its market size in the United States, and the total number of chain stores may reach 10,000.