New consumer fashion forces Miiow enters the market with cowboys

The trend of casual fashion has swept the world, and new consumer forces have risen rapidly. Miowow was born in this context.

Leisure storm swept

Will you wear Jeans to work? Ten years ago, this answer must be negative, but now, not only can you wear jeans to work, you can even wear it to participate in some informal reception. In fact, when Bill Gates brought his jeans to Microsoft's office, it brought not only a global wave of leisure but also people's attitudes and changes in their attitude toward life.

Now, this trend is getting more and more intense. In addition to a large number of casual wear stores like Benny Road, Giordano and Meters Bonwe, many major brands have also launched their own leisure series and promoted the "casual and natural" elements. Moreover, it began to become avant-garde, trending, and increasingly sexy.

But the question is, can the brand's casual wear market accommodate more brands? In fact, there are still many brands that are still joining, and Miiow is a brand that has just been born.

Cowboy as a cut entrance

“Jeans will never be outdated.” Chen Yi, who is the Miiow brand Designer, said that “previously jeans were only worn on more casual occasions and were not worn on many formal occasions. But now, you can wear it very casually.” It can be very expensive to wear.” Therefore, after determining the position of Miiow as a fashion casual brand, the company chose to cut the market from jeans.

But in the market segment of jeans, all brands have occupied a place. From top brands to specialized brands to popular brands, jeans for every level can be easily found.

So, where is Miow's target population?

A group of new consumer forces is rising. They are all well-educated between the ages of 25 and 34. They have their own unique tastes and requirements. They have decent jobs and are able to support their own economic strength. They can study foreign knowledge very openly, but they will not Abandoning the Eastern values, they are willing to spend money where elders often think they are wasting. They are pursuing professionalism on the one hand and they are also looking beautiful and sexy on the one hand. But most importantly, they have enough purchasing power.

Therefore, “the opportunity in this middle market is the largest. Our target population is them. The style, fabric, and workmanship of the clothing must be better, but the price should not be too high. The upper middle level will be enough.” said Chen Yi, “and The choice of these people will not only affect the people of their own class, but their influence will also expand to younger or older people."

Unique brand personality

As a Sino-French joint venture company, Miiow strives to integrate the French street culture with the life style of Chinese consumers, and conducts a reliable and accurate prediction of fashion, beauty and living art through market and sociological analysis of consumer behavior. Design the latest fashion casual wear every season.

As every successful brand has its own unique brand connotation, Miiow's brand personality is the character of the cat. She dared to do it. She lived in the moment. She was full of spirituality. She was emotional and courageous. She often had unpredictable uncertainties. It surprised you and made you shocked. She met women's charm, coolness, and sex. Confident and bold desire.

Now, the first Miiow Store has been in full bloom in Shanghai Hongqiao. Perhaps after a few years, there will be a brand more popular in China's fashion landscape.