Shaw Kids Brand Positioning "The Fairy Tale"
On December 16th, two children played violin at the "Shawova" brand children's wear conference. On the same day, the children's wear brand Sharapova, founded by the famous children's wear designer Liu Sha, held a brand positioning conference in Beijing, announcing that the brand's children's wear was designed specifically for the little girl, incorporating European classic fairy elements and embroidery and other ethnic elements.
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