McDonald's brand expansion auto restaurant Waigaoqiao opened

Shanghai's first McDonald's Automobile Restaurant officially opened yesterday. At the same time, McDonald's is actively engaged with the real estate development giants to actively explore the new strategy for the expansion of their hubs.

McDonald's Delight Shanghai's first store is located at Gate 5 of the Waigaoqiao Free Trade Zone in Pudong and has more than 45 parking spaces. McDonald's has an independent two-story building in the area. There is a ring lane around the building. There are 3 windows, ordering, payment and meal taking. The whole process does not exceed 10 minutes. In addition, this not far from the speed, is the Waigaoqiao Free Trade Zone customs entrance, is the traffic hub of Waigaoqiao, the surrounding traffic from busy.

Shi Lesheng, chief executive officer of McDonald's (China) Co., Ltd., said that Waigaoqiao Free Trade Zone is one of the most important bonded areas and logistics bases in China. It is densely populated and is located in a combined urban-rural area with heavy traffic. It is ideal for McDonald's Delight Restaurant. Site selection. "For example, TSS was open 24 hours a day. There are still a lot of people working here at Waigaoqiao, so the night business is still very good."

According to Xerox, the speed of driving is different from that of an ordinary restaurant, which requires a sufficient area and driveway. Therefore, the location is the biggest problem that McDonald's has to open more car shuttle restaurants. Especially in the high-density environment of the core business circle, choose the right one. The venue is even harder.

“So we hope to open stores in more remote but busy traffic hubs. We are currently negotiating with some real estate developers and some private owners who own land, and we hope to get an ideal shop directly from them.” said Shi Lesheng. . It is understood that Waigaoqiao DeLay Road and Dongguan, Guangdong, the first to come to speed, by McDonald's own investment in building a building, and most of the country's McDonald's restaurants have taken the way to rent a venue.

“I’m going to meet with some real estate developers right away.” Shi Xeno said that McDonald’s had invited many real estate developers to visit Shanghai’s first fast-food restaurant yesterday and hoped to gain the support of real estate developers.

Shi Lesheng further stated that McDonald's plans to have more than 1,000 stores in the mainland market before the Beijing Olympics in 2008. At present, McDonald's has more than 730 stores in China, and the speed at which new stores will come will be the main force. "We don't pay much attention to the number of stores. McDonald's cares more about the quality of the store and the benefits it brings."

McDonald's does not follow KFC prices

In 2006, McDonald's will continue to implement low-price tactics instead of following the price increases of KFC and Starbucks.

Luo Kairui, vice president and chief marketing and corporate affairs officer of McDonald's China (China) Co., Ltd., said that consumers are quite sensitive to prices, and promotion of sales and price reductions is very significant for sales promotion. Since December of last year, McDonald's has used a variety of methods such as Buy One Get One Free, sweepstakes, and so on, to carry out promotional activities nationwide. At one time, McDonald's was lined with long queues at the door, and some products were in short supply.

Xeroxen said that McDonald's will regularly adjust the price of McDonald's products from high prices to low prices readily available. As for the increase in the cost of the old rival Kend's genes, Shi Xeno said that McDonald's hopes to digest the rising costs through other means such as logistics transportation.