The North Face Beijing Sanlitun Taikouri Concept Shop Design

Known as the outdoor apparel brand The North Face

There is actually a relatively niche and stylish product line

The North Face Urban Exploration

There are only six physical stores in the world, with urban exploration as a unique pursuit, combining the spirit of adventure and pragmatism.

And with the world's seventh store settled in Beijing

Urban Exploration's Newest Products

Finally, you can really enjoy yourself in Sanlitun Taikouri!

For the first time in Beijing, The North Face Urban Exploration's entire store design inspiration captures the characteristics of Beijing and explores innovation. The minutiae in the shop are low-key and introverted, with brick walls, earthenware tiles, and red copper rust. This style of decoration is also completely different from the first six physical stores!

On the wall of the Sanlitun Taikooli Concept Store, there is a Beijing subway route and climbing ropes hanging on top, which conveys the brand's outdoor adventure spirit and continues the brand DNA of The North Face.