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Speaking of fashion week, the cities that will immediately appear in people's minds are nothing more than New York, London, Paris, and Milan. They are generally called the four major fashion weeks. Hardly anyone is the first to think of Saudi Arabia. It is because of this. There are no similar large-scale events. They have strict restrictions on arts and entertainment activities.
However, Saudi Arabia is planning to change people’s understanding of Fashion Week and people’s stereotype about this country.
On February 19, the Arab Fashion Council announced that it will hold its first fashion week at Riyadh's eco-friendly Apex Centre between March 26 and March 31.
“The first Fashion Week will be a world-class event. We believe this event will also drive other industries, such as tourism and international trade,†said Princess Nara Bint Faisal of Saudi Arabia. Al-Saud) issued a statement on the official website of the Fashion Week. She was named honorary chairman of the first Fashion Week.
The location of the first Saudi Arabian Fashion Week (Figure/Fashion Week official website)
Although the current fashion week has not announced a specific brand lineup, it has gained a lot of attention. This is because Saudi Arabia has always had many restrictions on women. In public places, women must be masked and they must wear black gowns (Abaya).
Whether or not there will be opportunities for women's clothing to be lifted during the upcoming Fashion Week is a question for many people. In this regard, Saudi Arabian officials have not formally denied this, that is, there may be new regulations announced before this.
The time was just right. Just a few days before the fashion week’s news was revealed, Sheikh Abdullah al-Mutlaq, a senior religious leader of Saudi Arabia, publicly stated: “Now 90% of pious women in the Muslim world don’t wear Abaya, so we It should not be mandatory to wear people." The leader comes from the highest religious institutions in Saudi Arabia.
For women wearing restrictions, this is the first time that such a high ranking leader has put forward his views.
In addition, the Arabian Fashion Council also announced in its official statement that the key items of the first Fashion Week will be that they will use the show now buy now (see now buy now) and pre-collections.
The traditional fashion week is to display the latest fashion design six months in advance. Consumers will only have the opportunity to purchase the goods in a few months. However, starting in 2016, there will be a “see and buy†in the fashion circle. atmosphere. “This method of displaying first and selling to customers four months later is very old and unreasonable,†said Tom Ford in February 2016.
In other words, the feature of “see and buy†is that people can buy the displayed products as soon as they are on Fashion Week. This is undoubtedly a gimmick to increase consumption and shorten the expected time. In addition, pre-collections are also offering more consumer products in the traditional series of spring, summer, autumn and winter.
It can be seen that the purpose of Saudi Arabia’s fashion week is still in line with their published goal of “Vision 2030â€. This plan is a massive transformation project that is expected to cost US$72 billion. Its core content is to reduce its reliance on oil, and to expand the economic direction of more yuan, and rebuild Abdullah’s National Financial District.
The proponent of the "Saudi Arabian Vision 2030" was Prince Mohammed bin Salman, who took over as the new Crown Prince in June 2017 and began to announce the direction of future reforms. Increase private enterprises to enhance employment opportunities, in addition to increasing the number of entertainment options.
“In the 21st century, the vision of a country’s future is impossible to avoid by evading basic human rights issues,†said a man in his 20s who was interviewed by the Financial Times in Riyadh.
The problem in his mouth was gradually relaxed after Prince Mohammad Ben Salman was in place.
In January of this year, Saudi women were allowed to enter the football stadium for the first time in history. In the same month, Saudi women’s job opportunities also began to increase. Some workplaces increased women’s job opportunities.
On February 15th, Saudi Arabia’s business and investment department announced on the official website that women could start their own businesses. In the past, they had to obtain the consent of a male guardian to start a business. The government also announced that it will start recruiting women to work in government agencies. Saudi Arabia has also recently announced a ban on women’s driving. Starting in June of this year, women will be able to drive freely on the road.
Limits such as these are in line with Prince Muhammad Bin Salman's plan in Vision 2030, and all of them point to a key point to increase more consumption and production in order to solve the current economic problems.
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