We live in a world full of various elements. They provide us with inspiration, do not copy, but based on this innovation, this is a challenge.
2018/19 autumn and winter heralds a time of great change. The diversity of fashion is reflected in the political and social information around us. "Me Too", "Time's Up" or "The Truth" will affect our way of dressing and emphasize women's rights.
We are looking at modern aesthetics. At the same time we are moving toward the future, we also show a nostalgic atmosphere. Culture and the old era collide in the present. The desire for escape combines experience with tradition, history, Russian folklore, Japanese design aesthetics, and improved luxury sports. Gorgeous prints, brilliant colors and jewellery blend emotions with richness and romance, while the 70s, 80s and 90s brought the meaning of sports and customs to a new level.
The concept of blending cultural elements with suits has risen with the unrestrained and casual global young street culture. The brand continues to draw inspiration from tradition. We increasingly hope to be in harmony with nature, so environmental protection will become even more important.
Soft nostalgia
In the 1920s, sportswear was once referred to as "interchangeable single-pieces." After decades of continuous development, sportswear gradually adapted to the needs of everyday wear. Heavy nostalgia is an eternal source of inspiration, and British villages are constantly receiving attention from designers. Traditional plaids, sweaters, ladies' shirts, classic trousers, and sports jackets are the keys to style. The retro concept is modern, refined, and presents a slim, concise silhouette. The functional design pays tribute to the rebellious and aesthetic elites on the streets of the 1960s. Designers are constantly reshaping and borrowing from the old fashion trends including the 40s.
Key color matching - soft pastel, brown, primrose, apple pink, rich caramel, brushed brown
Key Prints & Patterns - Traditional Plaid, Country Flowers
Key material - luxury cashmere, tweed, cotton
Key items - turtleneck, casual trousers, slim trousers, pencil skirt, ribbed sweater, sports jacket, hooded windbreaker, loose cardigan, shirt, long skirt
Abstract customization
Designers continue to break the tradition by deconstructing the customs, adding details of the contrasts with the forms, and the concept of transforming suits has been evolving. Lines of single items are cut in an asymmetrical or innovative form by folding, wrapping or adding sleeves, collars and irregular plackets. Overlength smocks, dresses, and beveled or scalloped jackets with draped trousers or soft slacks form a long, long style. Mix and match themes, light and exaggerated proportions show effortlessly. The wrap is both protective and breathable, and the invisible threshold is unique. Smooth silhouette and gentle volume soften sharp edges and corners.
Key color scheme - black, white, navy, gray, red, blue
Key Prints & Patterns - Geometric Patterns, Bauhaus Style
Key items - long jackets, loose shirts, blouses, exaggerated sweaters, wide-leg pants, casual trousers, shirt skirts, slim pencil skirts
Key Materials - Wool Blend, Cotton, Wool Twill
Consolidation
The theme is divided into two aspects. On the one hand, we have seen the continuation of the free and unrestrained nomadic style, and on the other hand, we have borrowed the gorgeous style of Gothic, Eastern elements of the 1920s and the Russian Winter Palace. Both use rich colors, luxurious decoration and print mix, inspired by history, art and culture from around the world. The gorgeous interiors are inspired by embroidery, brushed velvet, damask, lace and faux fur trim. Mysterious symbols, flowers and handmade details decorate the costumes, while the eclectic aesthetics influence the integration of hand-knitting, native weaving, tassels and traditional patterns, revealing a rich romance.
Key color scheme - black, red, saffron, light blue, gold, taupe, army green
Key Prints & Patterns - 20s Gothic, Baroque Flowers, Camouflage, Animal Print Mashup
Key materials - quilted, rough knit, lambskin, velvet, metallic brocade, fine wool, thin silk, lace, chiffon, cotton
Key items - long dresses, pleated skirts, kimonos, coats, coats, military jackets, practical trousers, long-sleeved tops, suit coats
Elegant streetwear
In the fall and winter of 2018/19, global street culture broke out and was constantly shared and mixed. Young, publicity and nostalgia are the trend. Vintage pieces blend in with classic streetwear and reinterpret the contrasting prints and vibrant colors. The sense of quantity is the key, and shoulder pads, wide belts and layers complement each other. The old sports piece adds exaggerated detail, while the classic plaid brings traditional elements rich in urban and niche culture to mix and match. The styles of the 70s, 80s, and 90s merged and influenced the development of sports, femininity, and foreign models.
Key color scheme - red, yellow, tannin blue, eggplant purple, blue, green, navy blue, orange, gray, black
Key Prints & Patterns - Flowers, Plaids, Stripes, Branding
Key materials - tannin, knit, leather, silk, luxury wool blend, nylon, quilted, metal fabric, plastic
Key items - Shoulder jackets, military jackets, casual trousers, windbreakers, zipper sports suits, loose shirts, overalls, jackets for truck drivers, down jackets, bohemian dresses, exposed seams
Sports luxury
This trend is based on the combination of traditional sportswear, streamlined ergonomics and young cultural aesthetics. The attention to practical details and the modern metal accessories bring a minimalist aesthetic to the exaggerated proportioned multi-purpose jacket. Industrial style surfaces, coating treatments, and lightweight, transparent materials form the foundation for these real-wear items, demonstrating a fresh sense of balance and highlighting future styles. Luxury fabrics such as fur, velvet and satin combine with everyday items to bring out refined refinements. Reflective strips and text slogans are retro-rendered, and the clear urban texture creates a 90s atmosphere. Color is the key.
Key color matching - red, indigo, cyan, scarlet, lemon, gray, orange, purple, black, white, pastel
Key Printing & Patterns - Camouflage, Color Blocks, Stripes, Text, Branding
Key Materials - Nylon, Shiny Fabric, Quilt, Coating, Waterproof, Fur, Transparent Material
Key items - sports suits, trucker jackets, streamlined bomber jackets, down coats and jackets, sweatpants, a-line, zip tops
Building appearance
Changes in modern women herald the beginning of a new era in which women’s empowerment is at the core. Outstanding silhouettes and clear lines highlight the power of women and create a lazy and comfortable architectural silhouette. Confident, elegant and discreet low-key sexy temperament re-interpretation of male suits. While shaping the jacket to add exaggerated shoulder pads, while conforming to the female curves, the amount of trousers emphasizes comfort and relaxation. Inspired by the Manhattan skyline, the overall shape is clean and neat.
Key color scheme - white, black, gray, tan, red
Key prints & patterns - Bauhaus style, surrealism, geometric patterns, repainted check
Key Materials - Silk, Cashmere, Tweed, Cotton, Wool Blend, Twill
Key items - loose shirts, exaggerated jackets, tapered pants, wide leg pants, slim trousers, jacket dresses, pencil skirts, bow blouses
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