Kopenhagen Fur Leads New Industry Standard

Fur has always been synonymous with luxury and exquisite, but now the merchandise of the fur industry is mixed. Some merchants who are pursuing quality are single-minded and unable to compete with low-end running teams. How can consumers buy fur products that are comfortable and at ease? This is the focus that the industry has been discussing!

On January 13, 2017, Kopenhagen Fur held a customer entertainment dinner called “Win ​​and New” at InterContinental Beijing Beichen. It thanked the many partners for their help and support and discussed the future direction of the industry. The most important part of the audience was the launch of the national fur retail service certification standards and the awarding ceremony of the first batch of companies. A revolutionary change that will break the status quo in the industry will start here!

Complex fur market

As we all know, China is one of the world's largest fur consumer countries, and there are a large number of fur retail companies. However, because of the different sizes and lack of healthy guidance in the market, consumers are unable to spread from overwhelming leather cities, retail stores, exhibitions, and advertisements. Channels get positive and correct consumption guidance and the spread of relevant knowledge.

With the constant changes in the prices of raw materials in recent years, the adjustment of the international fur market, and changes in people's consumer behavior, the fur retail market has become a mess. The phenomenon of shoddy and low-price competition emerges in an endless stream, which greatly disrupts the good image of the retail market and skin herbs in the hearts of consumers!

Some operators who have always been pursuing quality and excellent service have spent a great deal of energy every year to promote and promote the market. Educating consumers if they choose trustworthy products and stores, but ultimately it is difficult to fight against a large number of low-cost manufacturers, from the long-term Seeing, damaging the positive and positive image of the industry is not conducive to the industry's pursuit of excellence, but it has contributed to the vicious competition.

Kopenhagen Fur Leads New Industry Standard

Based on this industry background, and in response to the country's policy of vigorously developing the tertiary industry and comprehensively improving the overall level of the service industry, Kopenhagen Fur, together with 10 industry-leading retailers, has jointly adopted the “China Fur Retail Service Quality Evaluation Requirements” corporate standard. The drafting unit carried out the furry business retail service certification work.

As Mr. Ye Langzhe, director of commercial operations at Kopenhagen Fur, said, “The fur itself is a high-quality natural material product, but the fur ingredients sold every year through Kopenhagen Fur have to be used by professional fur graders who have been trained for many years to use the world’s only set. Precise grading through the quality standard of raw material skin sorting according to ISO90001.The combination of different quality levels of fur raw materials exceeds 14000. As diamonds, it is difficult for ordinary consumers to grasp the method of quality identification in time.Therefore, we hope to combine The power of associations and certification bodies encourages quality retailers to act as spokespersons and escorts of fur quality and service, and invites them to pursue their values ​​of honesty, so that more and more consumers in China pursuing quality of life can consume more easily. Fur."

The group standards for the “China Fur Retail Service Quality Evaluation Requirements” proposed this time are the only service quality standards for the fur retail industry approved by the state-level organizations in the industry. In the future, it will become the only social standard for the Chinese fur industry to measure the service level of retail enterprises. It will be publicized to the public, promoted to consumers, and become an important standard that most consumers trust.

The awarding ceremony was hosted by Kopenhagen Fur and the China Business Confederation. The certification was issued to ten companies that had been heavily screened in accordance with the “China Fur Retail Service Quality Evaluation Requirements” group standards. These ten companies are respectively the Beijing Sea. Lansi Garment Co., Ltd., Beijing Jiahe Rongsheng Trading Co., Ltd., Chongqing Baihehui Clothing Co., Ltd., Guangzhou Panyu District Baozeng Garment Factory, Harbin Daowai District Xinjinmeishang Pixiang Shopping Mall, Hulunbeier Hailar District Xinyue Furca City, Meimei Tiffany Fur (Hong Kong) Co., Ltd., Tianjin Yingda Co., Ltd., Xinji Huaxin Fur Co., Ltd., and Yuyao Mengyi Fur Co., Ltd. These enterprises will become the sponsors of the first batch of “China Fur Retail Service Quality Evaluation Requirements” group standards and become benchmarking companies in the industry. The country has recognized and passed the “trustworthy brand”, and the consumers rest assured brand!

For the future of fur escort

The project of cooperation between Kopenhagen Fur and the China Business Federation is a cross-regional and cross-industry chain innovation between international industry leaders, domestic national industry associations, domestic authoritative certification companies, and outstanding domestic industrial chain companies. Cooperation. Not only does the regulation of the consumer market have the effect of industry self-regulation, but all participating companies will also have a team of domestic retail industry experts to conduct field visits, evaluate and obtain a professional certification report to help retail companies further improve their consumer economy environment. Under the solid internal strength. Companies failing certification can also make up for shortcomings by selecting industry experts to provide further diagnostic advice and consulting services.

As one of the joint drafters of this standard, Kopenhagen Fur is a globally recognized fur fashion brand and is the world’s largest fur auction house. It has always focused on excellence in all areas of business, and has more to do with corporate social responsibility. Unyielding persistence, this active response to the invitation of the China Business Confederation and jointly drafting the “China Fur Retail Service Quality Evaluation Requirements” group standard is based on its own industry responsibilities, in order to rectify the uneven fur market and make it more accessible. Many businesses are pursuing high-quality services, raising the status and integrity of the fur industry in the minds of consumers, and gaining a good reputation. At the same time, they are also trying to allow consumers to buy authentic fur products with assured quality.

Kopenhagen Fur always pays attention to its own development, and also pays attention to the development trend of the industry as a whole, and does its utmost to solve various problems within the industry, leading the industry to new norms. In the future, Kopenhagen Fur will continue to adhere to this concept and make greater efforts to promote the sound development of the market and help the Chinese fur industry to improve the quality level.