Five Strategic Pillars for Successful Operation of Brand Clothing Stores

Today's clothing stores are faced with severe competition. After conducting extensive research on numerous clothing stores, they found that the best clothing stores have five solid pillars and created value for customers in five interlocking fields.

First, provide solutions. For example, as a clothing store owner, it is not enough to ensure that the clothes sold are of good quality. You have to hire a sales person who knows how to help customers find a fit, decent suit, hire professional tailors to deliver on time, provide customers with delivery services, and are happy to accept special orders.

Second, truly respect customers. Most clothing stores shout out respect for customers' slogans, but only a handful of clothing stores are truly available. It should be noted that the impolite sales approach is not only manifested in the lack of enthusiasm, rough attitude and lack of motivation of the employees. The products are messy, unreasonable, unmarked, price clutter, etc. are all disrespectful to customers. Outstanding clothing stores will turn this basic idea of ​​respect into a series of concrete actions that surround people, policies, and the environment.

Third, establish emotional connections with customers. Most clothing stores ignore the opportunity to engage in emotional communication with customers and focus too much on price. However, low-cost commitments may be able to cater to the rational demands of customers, but they cannot stimulate their emotional needs. Many clothing stores have made mistakes that ignore customer emotions. They only pay attention to attracting customers with prices and insisting on cost savings, not to mention the joyful feeling brought about by a brand new clothing store environment. On the contrary, excellent clothing stores strive to establish a feeling of closeness, like and trust with customers. For example, Journeys chain shoe store strives to create a cultural atmosphere that meets the characteristics of young people.

Fourth, establish a fair and reasonable price, not the lowest price. Many clothing stores stimulate consumer spending through false price cuts. As a result, they lose their trust. Excellent clothing stores understand that value is equal to the customer's all-round experience. They implement the principle of fair pricing and properly promote sales. They will not drive up prices in the event of a sudden increase in demand, but also provide protection for the products they sell.

Fifth, provide convenience for customers. Modern people are just like gold, so clothing stores must be able to make it easy for customers to find the goods they want and quickly check out and leave. The discount chain, ShopKo, knows how to use this, and provides customers with tangible convenience through a variety of tools such as neat and orderly shop display and flexible checkout channel setting.

These five principles are the five pillars that prop up the clothing store. Without any one of them, the enterprise cannot succeed. Although the competition in the clothing store has never been as intense as it is today, this article mentions that other hundreds of excellent clothing stores are still flourishing because they know that the promise of “lowest price” cannot substitute for the customer’s shopping experience. The five pillars created Their glory.