Create the birthplace of original fashion fabrics

A few days ago, on the 23rd floor of Keqiao Textile Building, a salon that was open to the public was held here. The salon was hosted by Zhaola Fashion Design Co., Ltd., a design base of the textile city creative base. The theme was 2018 fashion fabric design development and marketing, and Keqiao nearly Baibu merchants attended the salon.

"Zola" head of Tu Jun, is an independent designer, she said, many Keqiao fabric suppliers lack of independent innovation of ideas and methods, on the one hand, although you want innovation, but the lack of use of trend development of fabrics, so-called The innovation still stays in a more primitive state. On the other hand, after the fabric is developed, it is less likely to use the effect of garments to display, and it is less likely to introduce itself to downstream buyers or guide downstream buyers. To this end, Zola hosted the salon, which aims to invite trend researchers and fabric buyers to introduce the importance of fashion design and self-promotion to the cloth merchants through the salon.

Ren Yili, chief creative director of Shanghai Yishang Yunlian Information Technology Co., Ltd., has been engaged in the fashion apparel industry for many years. He has worked as a buyer and designer of many well-known apparel brands in China. He has been engaged in fashion trends research for many years and has guided many well-known domestic brands. fabrics and apparel fabrics business trends fall clothing, the salon, she told you all about 2018 textile trends.

Ren Xiaoli said that the trend is the trend of the development of things. The direction of debris convergence is derived from the analysis of macroscopic big data. It is consistent across the world. A popular fashion. Being able to accurately grasp the fashion trends and combine the international fashion trends with the domestic market demand can make the direction more accurate, make the imagination more abundant, make the expression clearer, and give the product vitality, which is very important for the fabric dealers and clothing brands.

Barouth Purchasing Manager Tao Hongliang has been engaged in the fabric industry for many years and has his own unique insights into fabric sales and procurement. He said that it is very difficult for fabric companies to find a suitable fabric. From the perspective of fashion men's fabric buyers, to fabrics. The company recommends that fabric companies should carry out supply chain management, synchronize with clothing enterprises, combine fashion trends and fabric research and development, and at the same time successfully achieve self-recommendation through ready-to-wear display.

It is understood that the current independent and original enterprises of China Textile City are only a few, and most of the so-called originals mainly stay in the design of the flower type. In the past two years, Keqiao District has proposed the development plan of “Fashion Keqiao”, and plans to build a 100 billion-scale fashion creative industry and high-end textile industry by 2020. Last year's Fashion Week, Keqiao also successfully released the country's first textile fashion index, guiding textile companies to move from the low-end to the high-end, and become a strong fashion industry. Some insiders pointed out that Keqiao District should cultivate the fashion trend judgment and release organization, and further improve the fashion discourse right of the fashion index, and drive the textile enterprises to learn independently according to international fashion trends and local culture, and truly build Keqiao. Become the birthplace of original fashion fabrics.

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