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"Zhengzhou pants industry production and processing and rapid response are not a problem, get the fabric tonight, tomorrow you can see the finished product, and now the most lacking in Zhengzhou is the brand clothing operation and business model." Chen Yongbin, the engineer of Zhengzhou pants Rivers and lakes, "boss" told reporters that the largest short-sleeved clothing Zhengzhou is the current brand operation, "If you do not make a few years a few brand-name nationwide, Henan Province will not be able to change from a clothing province to a clothing province." Evening News reporter Cheng Guoping Liu Yong has the largest short board: the industrial chain is not perfect zipper, buttons, embroidery ... ... need to purchase the South from the textile to clothing, there is an important part of the middle: dyeing and finishing, that is, from the cotton mill production Out of the yarn, fabric needs to go through printing and dyeing finishing to become all kinds of clothing required fabric. However, dyeing and finishing has always been a "bottleneck" in Zhengzhou's textile industry. Due to this "bottleneck", although Zhengzhou is an important cotton textile base in China, most of the yarns and gray fabrics produced by the six major cotton spinning factories in Zhengzhou are sold to the south , After dyeing and then sold throughout the country, of course, there are many to the South, "gilded" and then return to Zhengzhou garment industry. To call it "gold-plated" is because these yarns and gray cloths in Zhengzhou are shipped back to Zhengzhou after a long journey to the sea, and their worth can be doubled. In fact, before the 90s of last century, Henan also has printing and dyeing plant, but because of the mechanism is not flexible, small single does not take, only big orders, and eventually the mechanism of the rise of the South flexible civilian printing and dyeing plant to be replaced. "Garment Industry in Henan Province Li Gang, executive vice president of the association, said that at the time the printing and dyeing factory in Zhengzhou had a very good profit. It was called a money-printing machine because it could not get close to the market and declined. Chen Yongbin seems to be the boss of Dream Shuya. At present, the bottleneck of dyeing and finishing industry in Zhengzhou does not restrict the development of the garment industry. The biggest fabric base is located in Shaoxing, Zhejiang Province. Under the circulation pattern, it is not difficult for Zhengzhou garment industry to purchase goods. "If the local dyeing and finishing, the cost of garment enterprises can be reduced by 10% to 15%." Compared to the fabric, zipper, buttons, embroidery and other clothing accessories give Zhengzhou clothing headache, need to go to the South bit by bit to find . "Guangzhou, the local garment enterprises procurement of these accessories may be completed one day, but Zhengzhou enterprises may turn for two days to find fault, which undoubtedly increased the cost of manpower and time costs." Li Gang, vice president of Henan Garment Association, said . Today's largest short board: the brand is missing Even the well-known department store in Henan women's brands can not get into July 18, 2009 BENBO9 (Bin Bao) autumn and winter men's conference held in Zhengzhou Ebb Tide fashion Hotel, Acting this brand is Beijia Long Industrial Limited, the company also agents with hundreds of good, JUST IN TIME and many other fashion women's brands. In Zhengzhou, such a domestic first and second-line brand agents have more than 10, and Dennis, Dashang and other shopping malls have a good relationship of cooperation. However, these started in Zhengzhou, standing in the forefront of fashion agents who are very strange to the pants in Zhengzhou, and even called a few brand names. "Two years ago I heard that Zhengzhou's trousers did a good job, but these brands are still not within the scope of us and department stores." Beijia Long, general manager of Wang Zhihui, said the trousers in Zhengzhou brand value, marketing marketing is still lacking too much. In addition, garment enterprises in our province have not yet achieved "marriage" with local department stores. Close at hand, why can not enter the vision of the department store industry? If the clothing can be done in Henan as fast frozen industry Sanquan, miss, meat industry Shuanghui, as Henan, the national recognition, high-end shopping malls will abandon these brands? Speaking of marriages with department stores, several leading business leaders in Zhengzhou pants are very helpless, according to them, due to brand awareness is not enough, the overall profit of Zhengzhou pants lower. "If you want to enter the mall, tag price and factory cost spreads must be set at 7 times more, will not lose money, and even the famous brand in Zhengzhou pants, its tag price and ex-factory price but 3.5 to 4 times." A The trousers business owner said, "This brand status quo, first, the retail business will not select us into the department stores, the second is that we can not afford." The hand of the market, are sewing industry chain coastal accessories manufacturers one after another in the open, Every family business prosperous market is the pursuit of profit maximization of profit maximization of capital is changing Henan clothing industry chain "short board." In the recent two or three years, the strong rise of Zhengzhou trousers and the substantial increase of fabric required have rapidly risen in the market. Part of the garment industry in the downstream hard work immediately perceived business opportunities, began to switch fabric business, single textile wholesale market in Zhengzhou, the South added a lot of fabric agents, women's pants enterprises can be ordered as needed. Not long ago, a major manufacturer of a series of high-grade zipper built in Zhengzhou put into operation. From 2007 onwards, the coastal areas and other accessories manufacturers have been opened in Zhengzhou, and every family booming business. Li Gang, executive vice president of Henan Provincial Garment Association believes that when the apparel industry to a certain size, the surface materials and bottlenecks will naturally be solved, "When Zhengzhou, represented by women's clothing is powerful enough, the South's fabric manufacturers will give priority to fabric To Henan. " However, Zhengzhou's clothing is not yet strong enough to that point, what to do? "The quickest and most effective way is not to build an auxiliary factory, but to build a wholesale market to attract suppliers and preferential policies to Zhengzhou," said Li Gang.
Feature:
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Material:
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Size: 160x80cm or customized
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