Wang Haodan attended the H&M For Every Victory high-end sports fashion party

On the evening of July 20th, H&M For Every Victory's high-end sports fashion collection was officially launched in stores and online stores. The popular actress temperament goddess Wang Haodan, Asian super-popular artist Xu Weizhou, fashion supermodel Ji Lingchen, nearly 100 fashion trendsetters and media reporters On the scene, the Forever Victory series, which combines fashion and performance, debuted and participated in the live sports competition game to convey H&M's self-successful sports spirit.

The officially unveiled For Every Victory series is the result of a collaboration between H&M and the Swedish National Olympic Team. Combining high fashion aesthetics with professional sports knowledge will surely set off a new wave of fashion this summer. All costumes were personally tested by members of the Swedish National Olympic team. The athletes made professional advice on design, performance and ease of wear. Designed in classic black, grey, with pale pink and gold, the fabric is stitched with different fabrics to maximize the body's advantages. In addition to the quick-drying and breathable material, the fabric is more innovative and adopts recycled polyester fiber, reflecting the brand's persistent sustainable development concept.

I usually love sports, and after watching the live performance on the Weibo show, Wang Haodan said: "I really like H&M's new sports series. I think the biggest highlight is to integrate fashion and performance. Because I love it. Sports, being able to enjoy the sport's self-confidence while maintaining a stylish and modern attitude, is really a great design."

For the first time, the event broadcasted the For Every Victory series of campaigns featuring the power of sports and rewriting the confidence of life. Citizen Jenner, the gold medalist of the decathlon, and Chelsea Werner, a gymnast who does not bow to Down syndrome, lost his left leg due to a shark attack but still surfed the waves. Mike Coots, the boxer who fights for prejudice and pursues his dreams, Namibia Flores, the self-challenging winners who face their own stories and tell them about the victory. The profound interpretation of the two words is very encouraging after watching.

Asian popular artist Xu Weizhou said in an interview at the scene: "As with the protagonist in the advertisement, I am a person who constantly accepts challenges. In life, I insist on exercising every day. In my career, I try to develop in different fields, now I am I am a singer in a personal concert tour in Asia. I agree with the For Every Victory series to break through the spirit of self, this spirit should always be with us."

In addition, the scene also showed H&M's specially designed clothing for the Swedish National Olympic Team and Paralympics to participate in the 2016 Rio de Janeiro Olympic Games, including opening costumes, some competition costumes and award-winning dresses.

This summer, let H&M bring fashion and performance to each of our sports, pay tribute to every victory, everyone can be the winner of the breakthrough!

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