China UnionPay recently announced the launch of more than 40 commercial banks in Beijing to officially launch the UnionPay cloud flash payment QR code products. In the two-dimensional code payment market that has been occupied by Alipay and WeChat in more than 90%, what is the effect of UnionPay and the bank? The industry generally believes that if the UnionPay has fallen behind a lot, it is not enough to open the two-dimensional code of each bank.
In the future, when you use your mobile phone for QR code payment, you can use not only Alipay and WeChat, but also your own popular banking app. Alipay and WeChat occupy more than 90% of the two-dimensional code payment market, and usher in a new participant - China UnionPay.
China UnionPay recently announced the joint launch of more than 40 commercial banks in Beijing, officially launching the UnionPay cloud flash payment QR code products, cardholders through the bank APP can achieve UnionPay cloud flash payment scan code payment. At present, the first batch of commercial banks supporting cloud flash payment QR codes has more than 40, including ICBC, Agricultural Bank, Bank of China, China Construction Bank, Bank of Communications, China Merchants Bank and other national commercial banks, and nearly 60 commercial banks. The test is being intensified and will be opened soon. The other major banks will also be fully operational during the year.
status quo
The main banks all opened the flash payment QR code during the year.
At the end of last year, China UnionPay issued the UnionPay two-dimensional code payment standard. The user has previously been able to use the payment code function for offline payment in the "UnionPay Wallet" app.
As a mobile application (referred to as "APP") cross-row switching exchange product launched by China UnionPay, the two-dimensional code (bar code) interactive mode realizes between individuals, between individuals and merchants, and The collection and payment of funds between merchants. The release includes a variety of models for main sweeping consumption, swept consumption and personal payment, followed by ATM QR code cash withdrawal and value-added service solutions.
When using, the consumer opens a commercial bank APP that has opened the cloud flash payment QR code service for the merchant who has placed the cloud flash payment QR code acceptance mark. After the first time the card is tied, the payment is generated by the “payment to merchants†function. "Payment Code", the cashier uses the scan code gun to read and complete the payment, or scan the merchant receipt code through the "sweep" function to complete the payment. The whole process is very similar to existing Alipay and WeChat payments.
At present, the first batch of commercial banks supporting cloud flash payment QR codes has more than 40, including ICBC, Agricultural Bank, Bank of China, China Construction Bank, Bank of Communications, China Merchants Bank and other national commercial banks. In addition, nearly 60 commercial banks are stepping up their tests and will soon be opened. Other major banks will also be fully operational during the year.
Features
UnionPay QR code payment for domestic and foreign universal
According to the relevant person of UnionPay, compared with other two-dimensional code payment methods on the market, UnionPay cloud flash payment QR code products have three main features: First, higher security, using payment tokenization (Token) technology, security level is better High, to protect the safety of consumer funds; second, more complete services, well-equipped risk compensation mechanism to ensure the use of worry-free; third, domestic and foreign GM, UnionPay International is actively promoting Hong Kong, Singapore, Thailand, Indonesia, South Korea, Australia, etc. Domestic cardholders often travel in the area of ​​the QR code business, plans to take the lead in Hong Kong, Singapore to support cloud flash payment QR code business acceptance.
In recent years, UnionPay's cardless fast payment service has been continuously upgraded, and a new docking connection with commercial banks without card fast payment channels has been launched, aiming to create a fast payment networked universal network connecting all commercial banks, acquirers, and new payment institutions. Support various types of cardless payment application innovation. At present, UnionPay has completed the docking of non-card fast payment channels with four banks of industry, agriculture, China and China. During the year, it will achieve full access to other major national commercial banks and regional banks without card fast payment channels.
According to reports, in terms of acceptance, nearly 600,000 merchants across the country have already supported cloud flash payment for QR code payment. About 2.66 million merchants have opened the UnionPay cloud flash payment QR code service, and 36 provinces and autonomous regions have also created 40 The well-known business district is convenient for cardholders to understand and use the cloud flash payment QR code. Consumers bring their mobile phones, and now they can experience nearly 10,000 designated entities in more than 10 national chain and industry-known merchants such as CP Lotus, Watsons, Century Lianhua, Hollyland and Huang Shanghuang. In addition, nearly 60 acquiring institutions such as UnionPay Business, Fast Money, Tonglian, Lakara, and accompanying payment have completed the transformation of the acceptance end, and more merchants will join in the follow-up.
View
UnionPay QR code products reconstruct the payment market structure
Fan Yifei, deputy governor of the central bank, said in his written speech that the UnionPay cloud flashing two-dimensional code jointly launched by the industry and the promotion of the cloud flash payment product system are important achievements of the bank card in the era of mobile Internet. . From the perspective of security, after the industry has fully demonstrated the two-dimensional code payment technology and security specifications, a complete business system, such as business rules, technical standards and risk control, has been established. In terms of applicability, UnionPay cloud flash payment two-dimensional code products not only meet the cardholder's convenient payment needs, but also realize the market application of bank II and III accounts, and is a powerful practice to implement the personal bank account classification reform policy. At the same time, the global versatility of UnionPay cloud flash payment QR code products will further promote the “going out†of China's payment service and payment standards.
Beijing Youth Daily reporter noted that Jingdong and Meituan comments have become the first batch of strategic cooperation merchants for the payment of the two-dimensional code of UnionPay. At the beginning of this year, Jingdong Finance and China UnionPay signed a comprehensive strategic cooperation agreement. In this cooperation, Jingdong Finance, a subsidiary of JD Finance, realized the interconnection of two-dimensional code services by adopting the UnionPay unified standard. At present, nearly 240 million active users of Jingdong can seamlessly cut into any other online and offline payment scenarios that support the UnionPay system through Jingdong Mobile APP or Jingdong Financial APP.
Jingdong Financial CEO Chen Shengqiang said that this is another milestone for UnionPay to continuously promote the innovation and development of China's payment industry. He believes that UnionPay has done three significant things: First, redefining the relationship between payment and the scene. In the past, UnionPay established a ubiquitous online and offline payment acceptance network. Now, through the UnionPay QR code, banks and payment institutions can connect to all consumption scenarios at one time, shortening the distance between banks and payment institutions and consumer scenes, and reducing industry docking. The cost of the receiving end. Second, reconstruct the payment market structure. Based on the opening of the UnionPay acceptance side, as a member of UnionPay, banks, JD Finance and other third-party payment institutions, etc., can invest more resources such as manpower, capital, and flow into product innovation and user experience, and establish core competitiveness. Third, reshaping the payment experience. Based on the opening of the UnionPay acceptance end and the connection of various payment products, UnionPay two-dimensional code actually provides users with a two-dimensional code product supporting multiple applications. For example, Jingdong has nearly 240 million active users. From then on, it can fully realize the payment of the safe and convenient UnionPay acceptance network through the mobile phone Jingdong APP or the QR code on the Jingdong Financial APP.
attention
Can UnionPay catch up with Alipay and WeChat?
In recent years, mobile payments have continued to grow. According to data from the central bank, in 2016, the national mobile payment business reached 25.710 billion yuan, with an amount of 157.55 trillion yuan, an increase of 85.82% and 45.59% respectively.
However, in the huge mobile payment market, Alipay and WeChat occupy an absolute dominant position. According to the report “China's Third-Party Payment Mobile Payment Market Quarterly Monitoring Report for the First Quarter of 2017†released by Analysys, Tencent Financial, which is represented by Alipay and WeChat Pay, has a share of 53.7% and 39.51% of the mobile payment market in the first quarter of this year. The two together totaled 93.21% and have achieved absolute dominance. The UnionPay cloud flash, which was promoted by UnionPay and represented by Apple Pay, has not been seen.
Insiders pointed out that the previous high-paying cloud flash payment near-field payment did not achieve the expected results is an important reason for UnionPay to vigorously promote cloud flash payment QR code.
In 2016, Apple announced that it has cooperated with China UnionPay to launch Apple Pay mobile payment service in China. After that, Samsung, Huawei and Xiaomi have successively cooperated with China UnionPay to launch NFC payment. However, the market data finally proved that UnionPay's NFC payment is a good name. The industry believes that in addition to the better customer experience of QR code payment, the more important reason is that the large subsidies before Alipay and WeChat payment, as well as the expansion of social payment functions (such as WeChat red envelope) have firmly grasped the users and businesses. heart. Most users and businesses today have developed a deep-rooted use of inertia. At the same time, NFC payment requires merchants to upgrade NFC-enabled POS machines, and users need to have higher-profile mobile phones, while scan code payment has much lower hardware requirements.
In the case that the NFC payment counterattack is hopeless, UnionPay will join hands with the bank to pay for the two-dimensional code payment. The effect is still to be seen. However, the industry generally believes that if the UnionPay has fallen behind a lot, it is not enough to open the two-dimensional code of each bank.
The reporter of Beiqing Daily noticed that the China UnionPay also jointly launched a large-scale theme feedback event of “62 UnionPay Cloud Flash Paymentâ€. From June 2nd to June 8th, UnionPay cards (card number starting with 62) users use innovative payment products such as “Cloud Flash Payment†and “UnionPay Walletâ€, which can be used by nearly 100,000 merchants of more than 100 well-known brands nationwide. Enjoy 6.2 fold or full discounts, covering six major scenarios including dining, shopping, travel, entertainment, and cultural health. Cardholders of banks such as CITIC, Everbright, Huaxia, Beijing, Shanghai Rural Commercial Bank, etc., during the event, they can also enjoy the highest 100 times bank rewards for cloud flash payment transactions.
In the same period, overseas UnionPay cards around the world's top 100 airport promotions are also hot, covering more than 100 airports in about 30 countries and regions, covering duty-free shops, souvenir shops, restaurants and other merchants, the discount is up to 25%. In addition, users who use cloud flash payment can enjoy cloud flash payment discounts at more than 1,000 merchants in popular tourist destinations such as Taiwan, Australia, New Zealand, Hong Kong and Macau.
Text / reporter Cheng Wei
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