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On April 12, 2018, in the magnificent banquet hall of Wanda Mandarin Hotel Nanchang, a schoolboy school uniform held a high-profile new mode conference. Different from previous luxury conferences for garment companies, the conference attracted more attention besides the selection of the Wenhua Hotel, which is known as the six-star luxury hotel in Nanchang. In this theme of "Contrarian Profit - Xiong Yao Tian Xia" 10 times faster M2C millet burst mode and 2018 new product launch conference in autumn and winter, the brand side attracted more than 600 clothing retailers from all over the country to participate in the event; On the scene of the signing of the T-Show conference on the evening of April 12th, the market policy on the brand side has not yet been released, and the on-site signing area has long queued up, which is rare.
â–² Event Main Venue Nanchang Wanda Mandarin Hotel
It is reported that the entire signing ceremony was extended by 2 hours longer than the scheduled signing. Up to the morning of April 13, the number of signings announced by the brand has reached 207. This data does not seem to be a big number at first, but the number of new customers reached 207 at one-time signings. In the children's wear industry, and even the entire apparel industry is definitely a shock.
So what model and what product? Has the brand of children's wear, which is not well known, become a hot spot for the industry overnight? What brand new business model is the M2C millet burst model launched by the brand side? Holding a few doubts, the reporter interviewed Mr. Chen Rongdu, Chairman of Zomi Xiong, and Mr. Huang Zhibin, Director of Executive Director of Zamimyung.
Reporter: Hello, Huang Zong. Zamimy Bear's launch of the "10 times speed M2C millet burst mode" specifically what kind of business model? Where is its highlight?
Huang Zong: The biggest highlight of this model is the cross-border integration and multi-profit design. The scope of the model contains a wide range of time issues, I focus on the business model of children's clothing under this model:
The first bright spot is: high prices and low prices, profit against the trend! This model emphasizes the creation of a full range of extreme explosives; good products also have good prices for good prices. However, it must be stated that the high prices and low prices referred to here are not purely price wars in the traditional sense, and they are cheap low-end products. And emphasize the same quality with the same price with the same brand with the same latitude and lower price, and consumers enjoy the super experience.
The second highlight: In this model, the subversion of the traditional clothing industry agency system. Agent transformation service providers, more emphasis on the mechanism through; direct management from the franchise to achieve more diversified profits. Through the design of the mechanism, the intermediate link is abolished and the traditional trader-type agents are thoroughly transformed to be the creators of benefit. Instead of the previous traders who used information asymmetry and first-hand resources to raise prices at various levels and to save money.
Thirdly, this model emphasizes starting from the retail terminal, through the establishment of the ultra-retail iron army to start retail terminal performance assistance, and achieve rapid profitability of retail terminals, thereby stimulating brand influence. In the terminal retail performance support system, the brand headquarters through the joint retail lean experts, led the provincial service providers to build the super retail iron army, to help improve the terminal performance and retail, as a retail terminal to obtain sustained competitiveness and benign Profitability creates conditions and guarantees.
The fourth point: This model pays more attention to retail differentiation, emphasizing the depth of attention to children's functional wearing requirements, creating the ultimate experience, the ultimate cost-effectiveness, and emphasizing the distinguished experience of VIP. The competition of terminal retail in the future must be differentiated competition. The differentiation of goods is particularly important. Zamimy Bear's merchandise accurately positioned "the city's light boom." With four major themes: light wave, light interest, light transport and light luxury, we have started to design and develop children's fashion and functional growth in light of children's dress preferences and trends. We believe that only accurate products can guarantee the retail terminal's ability to achieve continuous profitability and create greater room for development!
The second child is open and the children's market is being blown out. However, industry competition has not become loose. On the contrary, the children's wear industry has ushered in a more intense and even cruel era. Therefore, who can deeply dig the potential value of consumption according to Baoma, who can quickly integrate cross-border goods and services, who will continue to cultivate consumer stickiness, and who will be able to obtain multiple profit returns. All this requires brand parties to differentiate themselves.
Reporter: So, how did the model actually land? What are the actions of Zamimy Bear?
Huang Zong: The traditional clothing industry has developed to the present, and the original model has no way out. To achieve differentiation, we must revolutionize. Therefore, we position ourselves as a revolutionary for the Zambi bear itself. If we want to be 2018 spoilers, we need more than just courage. The key is to have corresponding conditions. Cross-border integration is not a new theory. But the reason why there are many people and fewer people to do is actually to see whether the companies themselves have such capabilities. Zommy bears want cross-border counterattacks, and we have also made decisions after a long period of in-depth research and evaluation of our own strengths.
In fact, all the results we see today are the result of our past as many as six months of preparation for the demonstration. All results are designed. The key point of Zamimy Bear's business model is the integration of resources and the creation of an industrial ecological chain. We have all prepared strategic plans for this series. For example, based solely on the characteristics of the apparel industry operations in the main section of children's wear, we have carried out strategic positioning and design, supply chain building, and product development advantages, as well as gains in day-to-day retail sales efficiency. System integration. However, it is difficult to achieve these aspects by doing their own work. So we put more emphasis on professionals doing professional things. For example, strategically, we chose to achieve a strategic alliance with the 100% of the effectiveness known as Asia’s No. 1 promoter, focusing on the strategic design of business models. On the research and development of commodities, we established a strategic partnership with Tianyi International to start products. R & D advantage to build. In the retail lean management, we will also cooperate with Minxin to deepen the cooperation, enhance the VIP experience and enhance the VIP stickiness to ensure that the retail lean management can implement the daily operation of the retail terminal. In addition, in the core supply chain building, we have reached strategic alliances with dozens of upstream and downstream suppliers and strived to build their own supply chain ecosystem.
In addition, we will also quickly start IP marketing in terms of brand power. With the help of the Zombie Bear mascot Marcus, we will try our best to build IP culture to enhance brand influence and industry extension. Through the integration of resources and cross-border multiple models to create conditions for the continued profitability of the brand.
The traditional retail industry is facing more and more adjustments in the new era. The solidified thinking and old-fashioned business model have become increasingly fragile and increasingly helpless under the wave of Internet business models. This is particularly prominent in the apparel industry. Finding a brand-new business model and upgrading the industry model is a huge challenge facing many apparel companies today. Zamimy bear children's wear can be said to be a bright spot in the transformation of the traditional clothing industry. We also sincerely hope that Zamimy bear children's clothing can become a warm current in the business transformation of the clothing industry, set a direction for the transformation of the traditional children's wear industry, or find an export for the reform of the industry. .
â–² Greetings from Mr. Chen Rongdu, Chairman of Zamimy Bear Children's Wear
â–² Company CEOs interviewed by the media
(From right to left: Chairman Chen Rongdu, Director and Executive Vice President Huang Zhibin)
â–²The staged franchise dealers queue up
â–² Wonderful T stage show
â–² Product Ordering Scene
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