Summa "Youpin Forest Hall" started fashion, brand upgrade was

On the morning of April 13, local time, Summa's "Urban Cotton Plantation and Quality Product Sensen Hall" was unveiled at Shanghai's Zhongshan Park.

It is understood that Youpin Hall, the theme of urban cotton, is designed to lead urban fashionistas and explore a balanced and comfortable lifestyle. Youpin Sports Hall is an offline fashion flash shop based on the concept of “City Cotton Theory” and “brand upgrade”. From the point of view of the on-site response, this theme is in line with the appeal of urban people in spirit and fashion. It is also a remarkable exploration of the brand's upgrade path.

[flash shop appearance, cotton and linen products map]

In addition, Jiangnan, an independent fashion designer, also came to the site to start the ceremony. He collaborated with numerous fashion brands to analyze the functionality of cotton and linen in a professional perspective and share the cotton and linen fashion.

【Jiangnan scene map】

According to the site's understanding, Youpin Hall has opened up a cotton and linen fabric interactive experience area. The scene-like experience allows consumers to feel cotton and linen in close quarters. The specially designed trial, touch, and viewpoint links make the brand not only have a good interaction with consumers, but also receive timely feedback on the experience.

[Customer participation in cotton and linen functional experience map]

At the same time, Semir made a creative activity from the perspective of consumers, relying on the cotton and linen workshops to learn cotton and hemp flower arrangement and cotton and graffiti art on the spot, and attracted many consumers to participate enthusiastically. The event highly integrates products and interactions to lead the integration of fashion and lifestyle to upgrade innovations, deliver brand emotions, help brands reach out to consumers, and tap potential traffic.

[consumer participation workshop scene map]

This time, all the efforts of the Summa cotton and linen series reflect the intention of Summa as the leading brand of national apparel. Taking "Building China's first fashion apparel brand" as a consistent goal, Semir regards product design and R&D as the company's core competitiveness, and is committed to optimizing the management of the supply chain, pursuing the supply of the market in line with the market trend and the quality standard. The fashion products strive to achieve service upgrades and quality upgrades centered on brand upgrades.

[Summer's Leadership Speech]

At present, it is only a small part of the upgrade of the Summa brand. According to Semir’s prediction, the future marketing model will become more and more adaptable to the development trend of the Internet+. The brand upgrade is gradually being realized and the premium it brings will be greatly increased.