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Ben Wang, March 22, recently, it is very likely that you were also screened by the Korean drama "The Sun's Descent." The popularity on Weibo is extremely high. In this drama, the plots where the men and women meet for the first time in the hospital give a close-up of the sneakers of the lead actor Song Zhongji – you know, the protagonist of the popular Korean drama will always get popular quickly – do not look closely, For example, Greentail's Stan Smith or Converse wears too long to get dirty, but because of the look of the face, they are "dirty and look good."
But in fact this is the "specialty" of the Italian brand Golden Goose Deluxe Brand (GGDB). This kind of “dirty shoes†that comes with gray and worn marks is priced at four or five hundred US dollars, which means that it costs 2,500-3,500 renminbi, so you can start with such a pair of dirty things and your mother will throw them away for you. Shoes.
And this is not the first time that GGDB has appeared in Korean drama. In the 2014 Korean drama "Pinocchio," male actor Lee Jong Seo-joon took pictures of posters of the entire series; "The Sun's Descent" took up a hot topic before going online. The "Cheese Trap" actress also passed several times.
Pinocchio poster
In street photography, these shoes are more common. The most recent celebrities on Instagram have been Selena Gomez, Jude Law, Iron Man heroine Gwyneth Paltrow, Faye Wong, Kimura Takuya and almost all Korean stars. - Kim Soo-hyun, Lin Yun-er, Lee Min-ho (including the protagonists of several Korean dramas mentioned above), etc., are often dressed in private.
GGDB's sales in 2014 reached 48 million euros, an increase of 60% compared to the same period in 2013, and a 49% increase in sales is also expected in 2015.
Before trying to analyze why "dirty shoes" would become a fashion, still introduce the GGDB brand, and things other than this gimmick.
This is a brand created by Venice's husband and wife Alessandro Gallo and Francesca Rinaldo as early as 2000. Out of love for shoes, fashion and art, the two hope to design some products that suit their style of dress. If you look at her husband's dress, you'll know a little about the brand's DNA - a bit of hair with a messy look, a beard, a jacket, a leather jacket, and a motorcycle jacket. The sloppy kind of coolness.
Left: Alessandro Gallo
Right: Alessandro Gallo
The shoes of the DDGB are made in Venice, Italy. For the Super Star series worn by Song Zhongji, the body and suede toes made of soft leather are combined with the Italian shoe making process. The details of the sutures are the reason for its value, and the comfort and texture are also well received.
Among the currently produced styles, canvas shoes and leather shoes are both high and low, as well as shoelaces and running shoes. One side of the shoe is often embellished with a star that is missing a corner. The size of the missing corners and the size, texture, color, and location of the stars are very arbitrary, but it is this casual form that is more recognizable.
Let's talk about doing the old things. It is reported that the traces of GGDB's shoes that are intended to be worn are all hand-made, so each pair is uniquely dirty, and although this may be a bit funny - before you would search for "How to clean my shoes", with After this trend appears, what you search for is "How to make your shoes dirty."
Sarah Rutson, Net-a-Porter’s Vice President of Global Sourcing, talked about the reason to choose “dirty shoes†in an interview with Yahoo Style: “This special shoe stands out from the crowd of small white shoes because of its unique retro effect. Each pair is hand-washed and waxed to achieve a moderately worn and frayed feel. Over the past two seasons, we have seen too many new shiny white shoes, and this new way of showing new styles It looks like an old pair of shoes that you love the most and you can't wear them. It makes everything look more stylish and more precious, and of course comfortable.
Just like the song "Your Backpack" sings, "The backpack, full of souvenirs and adversities, and the patterns left by friction." Sneakers are also, you wear it through thousands of miles, leaving traces of years, it seems you "are not a female student without a story."
However, some people must ask, even if they have passed thousands of miles, dirty shoes can brush, brush can not be changed, the dirty, is it a bit indifferent?
Sports and leisure winds are in high flames, and people are increasingly pursuing personalization. In addition, the “Tide People†and celebrities in the world have the same funds, especially the strong cultural output of Korean dramas and the rapid spread of social media. Such "dirty shoes" became so popular.
On the other hand, for many people who do not buy pure white shoes and clothes, it may be due to poor maintenance and fear of being dirty after being dirty. But at least such a pair of shoes that are already "dirty" will not need to be taken care of after buying it, and will not change much after being worn for a long time. It may also be attractive.
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