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As the vice president of China National Garment Association unit Songli Si Clothing Industry Co., Ltd., since its inception in 1995 has been 50% annual growth rate of growth, sales have long been over billion. Xia Guoxin, chairman of the board, said: "Our strategy is to become" the leading brand of middle-class women's wear in China "in the future. In the future, through our continuous efforts, we will become internationalized in brand management and have the opportunity to enter the international market and gradually grow into" China has a world-renowned clothing brand. " "Armani, D & G, these internationally renowned brands are developed in the past 30 years and why we can not have this opportunity? China is the lack of time, and in this period of time adhere to!" Xia Guoxin enough for this Confidence. Songli think current implementation of the "single brand, multi-product" line of development, that is, in addition to the original women's product line, an increase of weekend casual wear, jewelry, shoes, leather goods, underwear and other product lines, a "Songli Si Empire" The outline of the beginning. Xia Guoxin is the boss, but at the same time he is also a designer. He believes that the most important design is the psychological communication. Any successful design should succeed in expressing the mind, discovering the inner beauty and showing it in all good forms. He believes that the real good design must be based on customer needs. This is not the designer's own favorite issues, but you can meet the needs of customers. For example, if your design masks the customer's body defects, it's a good design and an inclusive design. "Song song thinking" has gone through 13 years, in the future? "There will definitely be more rapid development .Why do we say that? The basis of development is not the same, the times put forward higher requirements for us, to achieve brand stability, management stability, so that the rapid development of stability. 10 years, if less than 10 billion yuan in sales, it does not meet the requirements of development. "Xia Guoxin said. Adhere to the brand positioning, style and customer base, the formation of their own uniqueness, rather than blindly to meet the trend, song song think of today's fashion and glory. In the face of the future, Xia Guoxin did not slacken, he is looking forward to Song Li Si full power, high-speed forward.
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