Shoebo seven wave of children's shoes a single brand in the end

Recently, Seven Waves jointly organized the "China-Japan-Korea Fashion Summit and the Asian Fashion Trends Conference for Teenagers" with relevant agencies, demonstrating the company's ambition to go global. As Quanzhou early childhood children's shoes children's wear brand, Seven Waves not only set up the brand earlier than many businesses, but also in the chaotic cartoons era, has always insisted its own brand, to seize market vacancies under the premise of focusing on building a brand. As the Communist Party "to carry out the cause of socialist revolution in the end," Seven Bohui, good dog and other children's wear business from the establishment of a brand, they persevere, adhere to a brand, adhere to product style and standardize services, gained irreplaceable in the market The status, went to many Springs in front of. Seize the market blank play brand Seven Waves from 1997 to play the brand, but this time the vast majority of Quanzhou children's shoes are still on behalf of processing and OEM. "At that time processing and OEM are very profitable, and we in order to fight their own brand, not only to give up millions of profits each year, but also a lot to smash the money." Seven Bohui Executive Vice President Chen Jinlong said the company Looked at the prospects of own brand, has not changed its mind. In addition to its own brand, Qi Bohui positioning for the market is also a major factor in the development of the company. "Domestic shoes and suits, adults, children, but no one specifically for young people aged 8 to 16 as a consumer object, Seven Waves is to seize this one blank, the introduction of 'big boy' concept, the This population is defined as the main consumer group. "Chen Jinlong said that although there was a lot of follow-up, but in front of the wave of seven have been hard to beat. "Every successful brand needs to be irreplaceable." Chen Binggao, the dog's marketing director, said that this is just like the Communist Party. From the outset, he proposed communism and represented the interests of the proletariat. It has never been raised before by the Communist Party Become an irreplaceable party. Based on this understanding, obedient dog brand since the beginning of 2004, put forward the fashion line, although the price of clothing than many peer companies to higher product, but because of outstanding style, similar products less, so it attracted a fixed population. Building brand focus adhere to the "party history, in building brands, the most worthy of reference is clear positioning, and can adhere to." Chen Binggao said Quanzhou children's shoes children's clothing products, have experienced a chaotic period, almost all businesses are Constantly start the brand, and some companies have six or seven brands a period of time, and that time the money is also very easy to make, it can be said that as long as the introduction of a brand dealers have to join, when the dog obediently introduced a brave brand, but Soon gave up, until now or create a single brand. "More than one brand, the boss's attention to any one brand, confidence and support are very easy to transfer, such as which brand is not doing well, the boss will turn his attention to other brands, and ultimately may be due to what the past are completely lost "Chen Binggao analyzed that this is just like the communist party came forward step by step after proposing the purpose and goal of the party and did not change the same. After determining a brand, product style and standardizing services, an enterprise should concentrate on it Implementation to achieve it, so as to truly win the market. Interpretation of the History of the Party Wang Tong, Deputy General Manager, Shanghai-EU Jerry Enterprise Management Consulting Co., Ltd. The success of the Communist Party's revolutionary cause is insisted on. Guided by its own conviction, it upholds its orientation and goals, upholds its promise and maintains a unified image of political parties. Later, the Communist Party also proposed "adhering to the socialist road; upholding the people's democratic dictatorship; upholding the leadership of the Communist Party; upholding Marxism-Leninism and Mao Zedong Thought." Four insisted that the core things fixed. Shoe brand, seize the core of doing business, is the need to focus on resources perseverance. Quanzhou is a big base for Chinese shoemaking. After Quanzhou's shoemaking enterprises went out of processing and OEM business, Quanzhou needed more breakthroughs in the high-end of the industry value chain such as product design and brand operation, Adhere to focus on creating the greatest brand value.