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Since the sales company spends a lot of energy and money on the guests, gifts, and rebates, this will increase the cost of sales of the enterprise, so that the sales company will add the cost of this part to the buyer or reduce the quality of the product. To ensure their own profits, thereby increasing the cost of customers, resulting in a decline in product quality, so there will be counterfeit products, or problem engineering, and even more harmful to the entire project.
Therefore, this kind of eating and drinking leads to an increase in cost, but it will bring more trouble to customers. With the standardization of the market level, the bidding of industrial products projects is becoming more perfect and fair, leading to a higher degree of customer rationality. Therefore, it is more important to look at the interests of the medium and long-term, and more to choose the partners, so choose and evaluate. It is very prudent, often not a one, but a real project evaluation team to choose.
If you rely on eating and drinking for a long time to establish relationship marketing for industrial products, the sales staff and corporate executives will focus on discovering customer relationships, understanding customer background, and mining customer needs to discover customer relationships related to them. Leading to long-term dependence of enterprises, rather than focusing on the "internal strength" of enterprises and strengthening the construction of their own product brands, enterprises can not innovate, can not form their own fist products, and can not establish their core competitiveness in a competitive market.
Gray marketing does not follow the rules of the game of general competition for the fittest. As a short-term promotion means, dealing with corporate backlogs, for marketers in China's current environment, there is no point. However, if you continue to grow up, you will have endless troubles. It will worsen the competitive environment of the enterprise and lead to vicious competition between the sellers and enterprises, until the latter is forced to improve the ability to provide gray benefits at the expense of reducing product quality. Grey marketing is a vicious competition, and it is powerful in the presence of gray demand. Enterprises that do not rely on gray marketing must not wait for it.
A more secure strategy is to take advantage of your own strengths (the buyer's owner has a higher acceptable price), but always focus on normal marketing. The root of gray marketing lies in the buyer's procurement agency system, so in order to eradicate gray marketing, it must also start from the buyer. As long as there is a large amount of gray demand in the society, even if the country has established legal restrictions on gray marketing, gray marketing is difficult to limit.
Because gray marketing is characterized by a "grey" word, due to gray, even if there are legal restrictions, it is difficult to supervise and enforce. Starting from the procurement agency system, the idea makes the "grey" become "white", such as standardizing the procurement procedures, improving the procurement organization, strengthening the supervision mechanism, etc., and then increasing the crackdown, then the gray demand can be effectively controlled. Once the gray demand is controlled, the gray supply naturally has no use.
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