Looking for Ningbo Knitting Upgrade Sample Natural Quality for Healthy Life

Both the “original” and “ZENE” brands have chosen natural and healthy fabrics as the sustainable development direction of the company's products in the future.

Since its inception, Ningbo Hanyi Clothing Co., Ltd. has insisted on being a high-end original women's wear brand ZENE. In 2012, it has become one of the top 20 women's brands in Ningbo.

“When I was design director for other brands, I came up with the idea of ​​creating my own brand. After careful consideration, I founded ZENE, a high-end original womenswear brand.” Zeng Liping, chairman of Ningbo Hanyi Clothing Co., Ltd. told reporters, “The company originally came online. When the sales started, it was gradually found that the cashmere was only a single point of entry, followed by the introduction of knitting and silk, and gradually became bigger and stronger."

In China, like textiles and garments, which insist on doing its own brand, it is not a minority in Ningbo. Ningbo Guangyuan Textile Co., Ltd. (hereinafter referred to as “Guangyuan Textile”), which has been focusing on the field of knitted fabrics for many years, is also one of them.

Natural quality

Compared with Chinese translation clothing, Guangyuan Textile's brand road started earlier, and has been in the field of knitted fabrics for more than 20 years.

“In fact, from the traditional printing and dyeing processing to the development, design, production, sales and brand operation of healthy fabrics, the company has more than 300 employees and an annual output of 10,000 tons of knitted fabrics.” Ningbo Guangyuan Textiles Fu Hongping, the chairman of the company, told the reporter that Guangyuan Textile regards "health, happiness and happiness" as its mission, and vigorously develops four core advantages of plant printing and dyeing, healthy fabrics, knitted bedding products and independent brands, and Adidas, H&M, Asahi Kasei Group, TCM MUJI and other companies have good cooperative relations and provide overall solutions for fabric innovation.

At the moment when consumers advocate green consumption, Guangyuan Textile has found an entry point in the printing and dyeing process of fabrics. Fu Hongping said: "As a factory that can realize industrial production of plant printing and dyeing knitted fabrics earlier, we use original plants as a source of dyes, which can not only reduce the harm of chemical dyes to human body, but also avoid the pollution of chemical dyes." Fu Hongping was also invited to share experience in plant printing and dyeing production at the China Textile Engineering Society and Changzhou University.

The so-called plant dyeing (grass dyeing) refers to a process of dyeing by using various pigment-containing plant extracting pigments in nature, and no chemical additives are used or used less during the dyeing process. Natural plant dyes are extracted from organisms, have good compatibility with the environment, are biodegradable, and are non-toxic and harmless. They are non-allergenic and carcinogenic to the skin, and have good biodegradability and environmental compatibility. .

Fu Hongping said that although the color dyed by synthetic dyes is bright and bright, the solemn elegance of natural dyes is also unmatched by synthetic dyes. In addition to the dyeing function, natural dyes also have many functions such as drugs and fragrances. Most of the natural dyes are Chinese medicinal materials. During the dyeing process, the drug and aroma components are absorbed by the fabric together with the pigment, so that the dyed fabric has a special drug health function for the human body.

When visiting the plant printing and dyeing testing laboratory of Guangyuan Textile, the reporter found that the products were specially tested from the aspects of fabrics, accessories and color fastness, which also ensured the quality of the plant printing and dyeing products.

It is worth mentioning that more and more brands are now choosing to use grass dyeing, such as MUJI, Jiangnan Cloth, Erdos and so on.

In the interview, Fu Hongping also showed reporters a series of products from Guangyuan Textile, such as waterproof, oil-proof, anti-fouling, and more cool jade fiber knitted fabrics, allowing reporters to personally feel the uniqueness of healthy fabrics. She also revealed that the insole of the first brand of children's functional shoes is made of antibacterial and breathable soy protein fabric, which is easy to clean, soft and comfortable, and has antibacterial effects. It is produced by Guangyuan Textile. At present, many children's toys and child safety seat brands have begun to use this kind of healthy fabrics extensively, which is highly praised by consumers. As a knit fabric development base enterprise, it receives orders from downstream companies to purchase hundreds of tons of fabric every year.

Explore the brand

When talking about the company's own brand, Fu Hongping hopes to develop healthy home products with plant printing and dyeing and high-quality fabrics as the core characteristics. Guangyuan Textile owns its own brand and insists on using the natural raw materials of cotton, hemp, silk and wool to weave the most comfortable and skin-friendly touch. It uses natural plant dyeing techniques to color the fabric, and inherits the traditional Chinese craftsmanship. Continued environmental protection is regarded as the brand's ingenuity, representing a kind of aesthetic attitude towards life.

In terms of product development and technological innovation, Guangyuan Textile has made a lot of investment and gained a lot. The company won the national high-tech enterprise in 2015. It is the first batch of national-level printing and dyeing enterprises, and has passed the global eco-textile label--OEKO-TEX100, organic cotton OE100, ISO9001, ISO14001 system and other certifications; obtained invention and use. More than 20 new patents, a number of fabrics shortlisted "China's popular fabrics", and China's Hong Kong Polytechnic University, Donghua University, Zhejiang Textile and Apparel Vocational and Technical College, Qingdao University and other universities and research institutions have in-depth cooperation. The company is known as the leader of “health, fashion, technology and environmental protection” fabrics. In 2016, its “Original” brand was named “Ningbo's most promising clothing brand”, and Fu Hongping also won the honor of the national textile industry model.

With expert team and professional talent team, Fu Hongping is full of confidence in the transformation and upgrading of the enterprise: “Guangyuan Textile has a professional team from the whole industry chain from fiber spinning, weaving to dyeing and finishing, design and production. A good foundation. If a new brand has to make a difference in the current market, it must be differentiated."

In this regard, Zeng Liping, who also worked hard to create a high-end original women's wear brand ZENE in product differentiation, was also deeply touched.

“Our brand products are mainly high-end cashmere, and spring and summer are mainly silk and cotton and linen, creating a brand of pure natural raw materials.” Zeng Liping said, “The biggest feature of ZENE’s products is that there are more handmade corner flowers. Reflecting the high quality of cashmere material, it achieves a sense of texture."

In Zeng Liping's view, maintaining high-frequency design and development, as well as small-volume production, through online and offline simultaneous sales, is the reason for the steady growth in sales. “In this way, product categories can be diversified. On the other hand, the quantity is controllable and the added value is high. The most important point is to reduce inventory.”

In the brand operation, Zeng Liping, as the main designer, not only placed the design team in an important position, but also placed the professional e-commerce operation team in the same position, and achieved good results online. At present, she has shifted her focus from online to offline. The offline is mainly to open boutiques and designer integrated stores, generally adopting the ordering mode. This mode is mainly reflected in the company's two-season order meeting, providing financial support for original brand design in the form of prepayment. Keep the brand ZENE's operation healthy.

Fu Hongping, who is also ambitious in brand development, said that in the future, Guangyuan Textile will continue to strengthen its four core advantages: by 2020, plant dyeing will gradually mature, and more than 50% of chemical dyeing products may be replaced by plant dyes. In terms of fabric development, it has become a strategic cooperation supplier of well-known brand garment knit fabrics. It not only provides fabrics for enterprises, but also becomes a solution provider for enterprise fabric solutions, helping to enhance the added value of enterprises. The use of knitted bedding products in the home field will be more and more, will change people's lifestyle, insist on the promotion of research and development of knitted slippers, U-shaped pillow home knitting products, and do the first brand of ODM. Continue to build the self-owned brand “original truth” of healthy home, advocate the brand concept of “naturally, restore the true essence”, and promote the brand through new marketing methods. "We are currently in contact with high-end department stores, and will not choose blind expansion, and will take every step to be solid." Fu Hongping said.

Editor in charge: Xu Yuehua

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