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Shanghai - focus on soft materials (textiles, leather, industrial fabrics and composite materials industry to provide integrated technology solutions Lectra, the exclusive sponsor of the second session held in Hong Kong, "the world of fashion design contest and Award Ceremony" (WFDA) for the global apparel brands and fashion design talents to build a communication platform, support enterprises to strengthen the original design fashion force at the same time, to provide an international stage for Chinese design talent. the clothing design competition attracted from around the world With the participation of designers and brand owners, Pang Ningning, a sportswear design professional from Beijing Fashion Institute, and the Chinese brand pathfinder (TOREAD) designed the ski suit, which won the WFDA's best aesthetic design award.
Under the impact of the downward pressure on the international economy and the contradiction of China's domestic economic structure, the growth rate of China's garment industry has entered a new normal state . It is urgent to strengthen the original design by increasing the variety, improving the quality, creating the brand's three-product strategy, enhancing the competitiveness of Chinese clothing brands. Capability is the key to success. The World Fashion Design Competition (WFDA) is an international event and a platform for original design capabilities. Unlike other fashion design competitions, WFDA focuses on the collaborative partnership between suppliers, fashion designers and brands or retailers, giving clothing brands more quality choices and giving new fashion designers more commercial designs. opportunity. “We are very grateful to Lectra for its efforts in helping Chinese apparel companies to accelerate product innovation and production speed and to promote the cultivation of fashion design talents. Since 1982, Lectra has been in service in China and has made unparalleled contributions to Chinese garment manufacturing.†Cheng Haofen, project director of the World Fashion Design Award organizer, said.
Hand in hand with WFDA, Lectra not only hopes to build a direct communication platform for fashion designers and clothing brand manufacturers, but also hopes to foster Chinese brands to strengthen original design capabilities through their own fashion design solutions. Lectra Modaris 3D virtual proofing provides a powerful tool for collaborative collaboration in the fashion industry product development process. It makes product development design and fine-tuning more convenient, thus speeding up product decision-making. Lectra Modaris 3D virtual proofing enhances creativity and ensures the perfect fit of the clothing layout.
Mr. Yan Jie, who led the team to participate in WFDA's Beijing Institute of Fashion, said: “By participating in the WFDA, in the competition and the players from all over the world collided with each other to deeply understand the needs of fashion apparel brands, so that students not only strengthen their creative ability, I also know more about the needs of real business, so that the cultivation of our fashion design talents can be in line with the actual business. I am very grateful to Lectra for providing such an international platform. Let more Chinese fashion design talents go international and influence the influence of Chinese fashion design. Integrating into the world.†Beijing Fashion Institute is one of Lectra's fashion education partners in China. Through the training of students' most advanced design and 3D plate making solutions, students can better adapt to the development needs of the apparel industry.
About Lectra
Lectra is a global leader in soft material integration technology solutions, providing professional software, automated cutting equipment and professional services to the manufacturing industry using textiles, leather, industrial fabrics and composites. Lectra serves a wide range of global markets, including fashion apparel, automotive, furniture and many other industries. Lectra's solutions are tailored to each market to help customers automate and optimize their product design, development and manufacturing. With 1,550 employees, Lectra has partnered with leading customers from more than 100 countries around the world to help customers achieve operational excellence. In 2016, Lectra’s operating income was US$288 million; the company’s shares were traded on the Euronext.
For more information, please pay attention to Lectra's official WeChat: Lectra Lectra, or visit
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