Hui Bao HUIBAO as the first name of the brand of maternity wear in China began in 1996, nowadays, this full of ancient Chinese philosophical significance of the name over time, has become synonymous with the first brand of maternity wear. The development of the 13-year-old pregnant women's fashion is like the deep meaning of the word "Hui-Bao", full of the heartfelt gratitude and care for the domestic one. For 13 years every product is full of business reverence for this sacred cause. Maternal love is the greatest, and likewise, for expectant mothers about to breed a new life, it is also the most beautiful time for a woman! Each product is derived from the world's top cream design master inspiration, as well as oriental women's unique charm, and full of Western fashion trends, without losing the elegant Eastern elegance, 13 Million expect Mummy in the Pretoria HUIBAO's care accompanied by pregnant with a new life for the world to bring new hope and vitality!
In the 13 years of upholding the corporate philosophy of "providing the highest quality products and services for the greatest cause of mankind" and the corporate philosophy of "taking love as the foundation and taking people as the foundation", we have created the brand "Hui Bao" in the industry A good reputation and brand model status. The company has excellent professional design R & D team to learn Europe and the United States fashion concepts blend the essence of the East traditional culture, professional process, strict scientific manufacturing standards, launched a series of pregnant women over the years by the market highly recognized and appraised. The company's current products mainly by the pregnant women fashion series, pregnant women underwear series, pregnant women leisure home series, radiation and other functional products and other series consisting of a full range of maximum for pregnant mothers who provide a new fashion and professional care.
Whirlpool Co., Ltd., a subsidiary of Shenzhen Lai Bo Trade Co., Ltd., is undoubtedly the founder of China's packaging industry. Its brand Whisper is the first brand in China to design, research, manufacture and sell maternity clothes. Pregnancy brand. In the past 13 years, Huibao's series of pregnant women's fashion series, pregnant women's underwear series, pregnant women's casual home series and radiation protection products have provided the latest fashionable personal experience and professional authority protection to tens of millions of pregnant women in China.
As a leading brand in the industry, Hui Bao's victory over the high standard of self-supremacy, the moment no two.
Almost can say, there are shopping malls, there is Hui Bao. Its sales network throughout the country, its huge market reach almost to most Chinese cities and regions, the product of the public can not count.
It is precisely because the leader of the United States and Vietnam, China quickly spread out of pregnant women installed. Upholding the design concept of "health, comfort and fashion" will continue to lead the trend of China's maternity dress.
The pursuit of fashion and beauty is a woman's nature, even more Bulletin boards. Hui Bao has always been the concept of fashion engraved in the heart. Fashion is the connotation of the features of the products that Huibao spread to the outside, and it is also the perfect driving force for Hui Bao. Whirlpool products strive to diversify the style of products to the metropolitan fashion white-collar (Mummy) services as a blueprint, focusing on the interpretation of European and American fashion and interpretation, the design of a sensible and stylish "pregnant" taste of beauty.
So pregnant Mommy piercing is Hui Bao clothes, experience is comfortable and beauty, blooming smile and fashion. The maternity dress not only needs comfort, fashion, but also the protection of high-tech special fabrics. Hui Bao 's fist product radiation protection products using high -, low - frequency radiation and anti - static fabric fabrics, is currently the most advanced shielding electromagnetic radiation materials, the Shanghai Testing Center to detect the shielding effect of 99.9% - 99.999%. Let the whole Chinese mothers get the most professional and meticulous protection during pregnancy. Wear comfortable, beautiful rest assured.
Beauties than pearls, "such as the nature of the mother, this is capacity." People often use pearl metaphor female gestational, and pregnant women and pearl phase appropriate, such as pearl exudes a soft, elegant, rich light.
So pregnant women are the most beautiful. Their beauty and pleasure, to breed the most intelligent and healthy baby. Pregnancy project is a great cause for the benefit of all mankind. Hui Bao HUIBAO, this great cause never stop the promoter, to promote the healthy development of the domestic pro-clothing industry a good benchmark.
Group has a strong professional marketing team, the group alone on the "Hui Bao" brand marketing network has been all over the country, in major cities in the city with upscale shopping centers have more than 100 direct sales counters, sales year after year Steady improvement. Since 2009, the company will actively expand the franchise business. Business strategy will be the traditional way of direct sales and franchising with the modern concept of combining the full realization of the national target market presence.
In terms of production and logistics, the company has a large-scale logistics warehouse in Shenzhen and a modern independent workshop covering an area of ​​nearly 6,000 square meters, providing a strong guarantee for the timely production and sales of products.
After more than ten years of steady growth, today's Reb has formed a set of healthy management system, its unique corporate culture and forward-looking strategic development ideas for the further growth of enterprises has laid a solid foundation.
Go further. The Company will continue to shoulder the glorious mission of "providing the most beautiful clothes and the most professional care for pregnant women in the world" and make unremitting efforts for the development and brilliant of the world's pregnant women fashion!
HUIBAO Hui Bao pregnant women fashion metropolitan fashion white-collar workers (Mummy) as a blueprint for services, effort to create intellectual, elegant, taste, confident urban white-collar workers. Its design inspired by pure and beautiful nature, to capture the delicate emotions in real life, interlacing flashed light and Smart. Fresh and refined colors, with natural elements of the flowers as embellishment, making the product more concise and comfortable.
High-quality high-grade fabrics, scientific and rational ergonomic structure, sophisticated sewing process is "Hui Bao" series of three basic elements. The design concept of "health, comfort and fashion" runs through the whole brand. The designers of Whirlpool use their most authentic feelings to exert great effort to explain the gracefulness and softness of oriental women.
Target customers:
HUIBAO Hui Bao pregnant women's target consumer population of 25 to 35 years old (the main passenger: 25 to 30 years old) urban white-collar workers, more than 80% of urban white-collar workers, about 20% of private owners, housewives, freelance And other social women. Most of them have a higher education background, monthly income of more than ¥ 3000, have a higher quality of life and a relatively stable source of income. Their pursuit of quality of life, longing for a happy life, has a relatively free consumer dominance and autonomy, while fashion and the United States have a strong sense of autonomy, self-confidence, intellectual, fashion and independence.
product structure:
HUIBAO Hui Bao pregnant women fashion products are divided into: pregnant women fashion series, pregnant women leisure home series, pregnant women underwear campaign, radiation series of four major product lines. Pregnant women's fashion series: closely integrated with the international fashion trends, with the fashion to create the authentic taste of Mummy's life, this series of structures accounted for 69%; pregnant women leisure home series: the use of popular and warm colors, skin-friendly natural fabrics and high fashion The new style to interpret the mothers who are healthy and comfortable home life, this series structure accounted for 8%; pregnant women underwear series: relying on rigorous ergonomic design, using the latest professional underwear fabrics, emphasizing the comfort of pregnant women and good function Sex, to create the perfect fashion, this series structure accounted for 8%; radiation series: high-end technology, specialty specialty fabrics, professional quality assurance, this series structure accounted for 15%.
Price positioning:
The overall product sales price: 588 yuan Spring and summer product sales price: 288 yuan -1288 yuan;
Autumn and winter product sales price: 388 yuan -1588 yuan;