ETAM Asia's largest flagship store opened in Asia

"Good man" Cheng Xianjun and Mao Fangyuan were present at the event

It has been 12 years since France’s well-known fashion brand EMAT has entered China. During these years when it entered China, ETAM has continuously launched new series of extended brands: in 1998, “ETAM WEEKEND” was launched to better respond to the fashion trends in the world. Weekend leisure series; Introduced “ETAM LINGERIE” underwear brand with 100 years of experience technology and long history in 2000; 2002 “ES” sports series listed became the new darling of urban young women; 2006 “Ejean” cowboy series brand was born It also enriched the group's product line, especially in the end of 2006 also launched a grand "her" boyfriend. EHomme men's wear series, become a highlight of the extended brand.

On February 15, 2007, the largest ETAM flagship store in Asia was officially opened on the third floor of Super Brand Mall in the Lujiazui Financial and Trade Center, which enjoys the reputation of “Oriental Manhattan”. It has brought more 07 years of urban fashion to men and women. Spring news.

The picturesque Lujiazui along the Huangpu River attracts the attention of tourists from all over the world. Every day, tens of thousands of tourists come here to admire the crowds. Located in Super Brand Mall on the beautiful Bund area, ETAM Asia’s largest flagship store is located on the third floor of Super Brand Mall, and its ETAM WEEKEND weekend leisure series, ES series sports series, ETAM LINGERIE underwear series will gather At the same time, on the second floor of Super Brand Mall, a brand new EHomme Menswear brand franchise store was launched, targeting the different fashion needs of Shanghai's 15 million residents and millions of domestic and foreign tourists visiting Shanghai each year.

On the opening day, a grand spring launch conference was held. Mr. Liu Yanpo, Chairman of the on-site ETAM Group, and Kesrin Ariyapongse, Vice President of Marketing Department of Super Brand Mall respectively expressed congratulatory messages for the grand opening of the flagship store of ETAM. The superb model shows the guests in the spring show. We have experienced the tranquility of the ladies' series, the romantic sweetness of the casual series, the dynamic fashion of the sports series and the refreshing atmosphere of the men's series. What is more worth mentioning is that "Good Men" Cheng Xianjun and Mao Fangyuan were present at the event and pushed the atmosphere of the conference to a climax. When the host asked the two “good guys” dress code and understanding of fashion definitions, their answers coincided with EHomme’s brand positioning, and they participated in the EHomme show with great interest. A wave of screams has been won by their fans.