Cashmere Business Culture

Cashmere, known by everyone as "fiber gem", "fiber queen", "soft gold", is attributed to rare special animal fibers and grows on the thin layer of thin cashmere at the root of goat's thick hair. The output is scarce, accounting for only 0.2% of the world's total animal fiber output. It is currently unmatched by all textile materials that humans can use.

Because cashmere is so valuable, it has attracted much attention from many consumers. Many well-known Chinese cashmere brands enjoy a good reputation both at home and abroad. For example, the market share of “Qiang Gong” brand cashmere sweaters produced by the gold brand member of the global woolen sweaters Shanghai Qunqin Cashmere Products Co., Ltd. ranks first among similar products. It has been rated as a popular brand in the market for many years, and has been honored as “National Inspection-Exempt Product”, “Shanghai Famous Brand”, “Shanghai Famous Brand Product”, “Shanghai Advanced Unit for Service and Credit”.

In the end, how did the group workers win so many honors and win the trust of customers? I believe that in this regard, many brand companies can learn from the development experience of group workers: planning, management, corporate civilization, we must grasp in three areas, in order to enable the brand to grow healthily, to be carried out!

First, high-quality planning concept

The planning level of cashmere sweaters is related to whether a company can achieve more consumers and more benefits. Group workers have the planners who are accustomed to shopping malls. There are a variety of styles of merchandise, and they seek fashion trends to show their individuality. The company has subdivided the products for customers, such as decoration, hot drilling series, jewelry series, fur series, brand concept series, etc., so that consumers feel not only the material enjoyment but also the excellent Service, spiritual appreciation and pleasure.

Second, real-time useful handling

The company has always emphasized that "benefit must be handled from the start, handling must be done from the roots, and the roots must be grasped from the employees." Focusing on the handling of sales and the development of commodities, the company has chosen computer networks to handle the company's headquarters and offices at home and abroad. Sell, calculate, and distribute. Group workers can develop from a small factory into a company with planning, production, and sales of more than 100 shops across the country. This is inseparable from having a strict management system.

Third, unique company civilization

The internality of the "group work" company civilization includes five aspects: the company's spiritual civilization, the company's handling of civilization, the company's marketing civilization, the company's environmental civilization, and the company's leisurely civilization. The work of the group workers in the company’s civilized work is well-placed, so that each group worker can feel the warmth and enthusiasm of the group work, adhere to the people-centered approach, and ask the workers to “actually behave, work carefully, and work diligently. Behavioural regulations."

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