Calvin Klein 2017 Global Advertising Campaign: American Classics

Calvin Klein Global Advertising Campaign: American Classics

Presented by Calvin Klein, Inc., featuring iconic undergarments and famous jeans, combined with artwork by Andy Warhol, Dan Flavin, Richard Prince, and Sterling Ruby.

Partner and location:

The Andy Warhol Museum in Pittsburgh and the Rubell Family Collection in Miami - This shot was licensed by artists and their representatives

Raf Simons,

Calvin Klein Chief Brand Creative Officer stated:

"This is a major celebration of Calvin Klein's iconic underwear and jeans. It is a recognition of its popular status and it is displayed in the world of art.?!

Pieter Mulier,

Calvin Klein creative director said:

"This time, the global advertising blockbuster model was carefully selected from the data files of Calvin Klein; it both recognized the early designs and made sure that these costumes are known for their brand photography history."

Popular products and art fusion:

Both Andy Warhol's silkscreen and early designer jeans are known as American classics.

A team of 8 different individuals performed this concept:

The models used this season are all new faces, interspersed with each group of advertisements, and their unique style and unique personality have become the key to the selection.

A series of 8 different advertising images:

Handed by Willy Vanderperre, designed by Olivier Rizzo

See Calvin Kleinâ€™s advertising ideas from the following ways:

Billboards, magazines and the Internet

Calvin Klein's Global Advertising Campaign this season:

February 7, 2017

Calvin Klein Jeans:

Created in 1978

Calvin Klein Underwear:

Created in 1981

Calvin Klein is located at:

205 West 39 NYC