"Buoyancy swimsuit" is favored by Japanese elderly

With the improvement of living standards, today's middle-aged and elderly people are paying more and more attention to maintaining their health through exercise. According to statistics, 30% of members in Japanese health clubs are middle-aged and older people over 60 years old.

In the spring of this year, the famous Japanese swimwear manufacturer Fuma launched a â€œbuoyancy swimsuitâ€ for middle-aged and elderly people. This is reflected in the problem of â€œtrying to exercise by swimming, but not keeping up with physical strengthâ€. developing. Unexpectedly, after the product was officially launched, the sales situation was even better than expected, and all the stocks were sold out.

More pursuit of "healthy life" than the average life expectancy

The average life expectancy of the Japanese is continuing to grow. According to a survey conducted by the Ministry of Health, Labor and Welfare of Japan, the average life expectancy of Japanese women in 2016 was 87.14 years old and that of men was 80.98 years old, all breaking the highest record in Japanese history. Among the countries and regions, Japan is the longevity country, second only to Hong Kong, China, ranking second in the world.

In the era of "90 years of life," not everyone can always stay healthy. The number of years in which good daily life can be maintained is called â€œhealthy lifeâ€. According to statistics, the healthy life expectancy of Japanese men is 9 years shorter than the average life expectancy, while women are 13 years shorter. Although â€œthe end of the diseaseâ€ is the most desirable outcome for the elderly, the reality is that after entering the old age, people spend an average of 9-13 years in the pain.

Therefore, in order to prolong their healthy life, many middle-aged and elderly people have the goal of maintaining health and physical strength in their leisure time. The older they are, the more people value health.

Swimwear uses special materials

Since the increase in the number of elderly people who value health, the company has launched swimwear that meets the needs of 50-60 year-olds since 2009. After continuous improvement, the swimsuits launched this spring are actually the third generation.

Yoshiko Yuko of the Propaganda Department of the Fuma company said: "The number of elderly people who go swimming to stay healthy is increasing, but on the other hand, they are suffering from insufficient receptors and can only swim while resting, which makes the efficiency very low. We developed this swimsuit to allow older people to exercise more efficiently and to be happy."

Although this product looks like a normal swimwear, it can make people float in the water. The secret lies in the fabric of the swimwear.

The buoyancy swimsuit is made of a material called â€œTitanium Alphaâ€. The material has a single thickness of only 1 mm and a five-layer structure inside. The middle is a special rubber material. The air stored in this rubber material can make the body It's easier to float.

Buoyancy is 19 times that of a regular swimsuit

According to the test photos provided by Fuma (the above picture is a buoyancy swimsuit), the buoyancy of buoyancy swimwear is significantly larger than that of a normal swimwear, making it easier for swimmers to maintain a horizontal position to swim.

According to data provided by Fuma, buoyancy swimwear has 19 times the buoyancy of ordinary swimwear, and older people can easily swim with it. There is even a middle-aged man who bought a buoyancy swimsuit and said that he intends to wear this swimsuit to participate in a swimming competition across Eurasia. It seems that this swimsuit is also very useful for high-level swimmers.

The buoyancy swimwear was sold out as soon as it was launched, and it is still in a state of insufficient stocks. This also reflects the consumption power of middle-aged and elderly people. The â€œsilver economyâ€ brought about by the aging of the population is still a huge market.

Editor in charge: Xu Yuehua

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