Build their own sales channels, "weaving children's clothing" store opened to the outside

Recently, a new thing happened in Miaogang Town, Wujiang City, Jiangsu Province. On the east along the lakeside road, there was a sudden appearance of a children's wear store named "Today's Kids". This more than 100 square meters of children's clothing store, designed exquisite chic, unique decoration, in particular, more than 100 new children's clothing attracted customers door. In those days, the store also launched a cartoon model catwalk show, which in the past in the big city commercial street marketing model immediately detonated the enthusiasm of small town consumers, the daily turnover of more than 20,000 yuan, which is the local ordinary Clothing store owner could not think of it. The owner Jinchun Xiao music: "Zhejiang clothing boss, ideas really accurate!" It turned out that this children's clothing shop in the town of Huzhou weaving children's clothing leading enterprises - now Tong Wang Clothing Co., Ltd in Jiangsu out of 28 Monopoly shop. This year, "this child boy" has opened more than 130 stores across the country, has accumulated more than 300 stores. All of this "Kids Tong" store, with a unified store image logo, shop decoration style and management mode. From the "Kid Tong" headquarters sent designers, but also often come to open stores for the new design guidance. "Today's child king" clothing advancing into consumer terminals, passed out of weaving children's clothing collective change signal. Benefited from the domestic trade and middle and low-end products, known as the "capital of China's children's clothing," Huzhou weaving, the performance of the international financial crisis under the impact of rising or falling, the highest record level. However, weaving people understand that more than 7600 companies if they remain at the low-end level, the scenery is difficult to long-term. Thus, to the industrial chain terminal - the advancing sales channels, it has become a conscious initiative of some leading enterprises. Provincial Garment Industry Association experts believe that from the previous sale of goods to the dealer to the end of the construction of marketing channels now, indicating that weaving children's wear started a new breakthrough in transformation and upgrading. As for the mode of channel construction, most manufacturers like "this kiddie king," like the same, requiring agents to use the store unified store image design and decoration style, and even in accordance with the manufacturers to provide management mode of operation, the agency so the additional cost, Appropriate subsidies by the manufacturers. As for the layout of the store, then by the manufacturers and agents agreed. Weaving town "Yihua Garment" CEO Zhang Lianzhi pinch count, this year in various parts of the development of more than 40 stores, light subsidies to the agents of the money, he would dig twenty-three million yuan. This is his annual sales revenue of 50 million yuan, but not too small business. Compared with the previous one hand delivery, first-hand delivery, construction channels but also bear no small market risk. "However, even if there is pain, or have the heart to do the channel." Zhang Lianzhong said that in the past two years, "Yihua" spent a lot of effort on the R & D and design, without a control of their own sales network, a good product is difficult Sell ​​a good price. He has just returned from an inland city such as Harbin, Wuhan and Zhengzhou these days. He is confident of laying sales channels in second and third tier cities in China. "I believe tomorrow will be better."