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From the hotel front desk to the investment bank's gold collar, wearing professional wear is not only to establish a professional image, but also to impose strict requirements on functionality in special positions such as medical care and fire protection. On April 27th, the 2018 Professional Service Innovation and Development Summit Forum was held at Donghua University to discuss the branding development of Chinese professional wear and school uniforms. More than 30 industry-related experts and institutions have attended more than 100 industry experts. The meeting was hosted by Dr. Cao Yujie, an associate professor at Donghua University.
At the forum, Liu Chunhong, president of Shanghai Fashion Institute and vice president of Donghua University, and Professor Liu Xiaogang, director of the Shanghai-based fashion design and value creation collaborative innovation center, jointly unveiled the Shanghai Apparel Institute's professional service and uniforms committee. As the first professional academic group of professional clothing and uniforms in China, the first director of the special committee was appointed by Donghua University professor, Ph.D., and Liu Xiaogang, director of Shanghai Fashion Design and Value Creation Collaborative Innovation Center. The special experts gathered from China and the United Kingdom, Finland. Top experts in fashion design, fabric technology, smart wearables, and testing standards will promote industrial innovation and build academic high places in academic exchanges, standards development, and design services.
The first issue of the professional journal "Shangbanzhi", the first professional service and uniform in the school uniform industry, was unveiled at the same time. At the forum, Donghua University signed a professional service research and development agreement with Shanghai Leading Group, Yifeng Pharmacy, and Jiangsu Zhanshi Textile Co., Ltd.
Future professional wear pays more attention to cultural attributes
For the future of the industry, experts at the conference generally believe that although the demand for professional clothing varies greatly from industry to industry and from different operating environments, the common point is that it has evolved from the original labor protection and professionalism to a more fashionable, more humane, and more humane direction.
Yang Jingying, director of the design department of Haishu Group Shengkenuo Clothing Co., Ltd., believes that whether the proper identity, connotation and culture of the wearer is the key to professional service inheritance and innovative thinking. Kai Shi sales manager Shu Chang therefore proposed that the targeted one-stop solution is a must-have for professional service companies to stand out from the increasingly fierce industrial competition environment, because only the professional service that effectively transmits the specific enterprise value culture System design can be considered a real success.
Industry chain upstream and downstream enterprises join hands
Internet+ has changed the format of all industries, and the upstream and downstream enterprises in the professional service industry have further strengthened cooperation through scientific and technological means.
As a leader in industry standards, the International Wool Secretariat is committed to developing technology and products for wool fabrics, broadening the seasonality and market for wool applications. Cai Guanxin, technical service manager of wool logo, showed that the International Wool Bureau actively cooperated with the new generation of independent designers, and joined hands with Shanghai Fashion Week and Lane Crawford to actively extend from the industrial front end to the downstream market, and the International Wool Bureau was renewed.
Coincidentally, as an upstream enterprise in the industry, Kuiping, the manager of the marketing department of the company, introduced the company to the flexible fabric supply chain, providing fast and stable service to small-volume orders with rich patterns and fast delivery, and overseas. The construction of warehousing and the global distribution of sales channels have brought together a large number of small and medium-sized brand customers from all over the world. In order to solve the problem of high cost, pressure inventory, capital occupation, and difficulty in new industries, the surface and accessories supply chain provides reference cases for the industry.
Standard setting is the wind vane
China has a school uniform market of 150 billion yuan. The international school uniform and garden service exhibition has been held for 4 times so far. Yan Kai, the project manager of Lingshuo Group's school uniform exhibition, believes that the construction of the supporting service system for the professional wear and school uniforms will be fully developed. A good demonstration area role.
For the development of the industry, Shanghai Textile Textile Iraq, General Manager Technical Inspection Services Limited Yan Lijun also believes that quality standards not only regulate the product from development to final production process, but also for the future development of the industry plays an important role in guiding.
It is reported that the Shanghai Apparel Society was established in June 1985 and is the first professional clothing association established in China's clothing and apparel industry. Donghua University Institute of relying on a strong talent strength of scientific research, brings together many apparel industry experts and elites, by actively carry out academic exchanges at home and abroad, the organization of seminars, organization and conduct of various domestic and international large-scale exhibition of fashion and clothing competitions The competition will effectively promote the improvement of the domestic clothing and apparel design level and the cultivation of professional talents.
The organizer of the Summit Forum Donghua University Shanghai Design and Value Creation Collaborative Innovation Center is one of the Shanghai University Knowledge Service Platforms recognized by the Shanghai Municipal Education Commission. The center mainly connects the fashion industry with key issues in the construction of creative cities and design capitals. Government decision-making provides groundbreaking insights and provides a comprehensive fashion-leading solution for the development of creative industries. Donghua University Vocational Service Research Institute is a professional organization for professional service research under this platform. It jointly publishes the trend of professional clothing and uniforms with industry leading companies every year, and conducts research, research and design for various professional clothing. The institute has undertaken professional clothing research and development work for important enterprises and institutions such as Shanghai World Expo, Shanghai International Airport, Shanghai Fire Bureau, Shanghai Science and Technology Museum, and Oriental Pearl.
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