2016 Shenzhen Service Fair Meets: China's Five Millenth Century Dress Evolution, Uniqueness

Brand founder:

Q1: How do you position the "One Touch" brand?
A1: As a Chinese founder of the first generation of China’s new China style, YIZHUO “explains China’s style with contemporary thinking: decent and skilled craftsmanship, layout, fabrics, craftsmanship, and unique use of Chinese elemental design. The uniqueness of the tailoring and the natural interpretation of the three-dimensional beauty, in my opinion, clothing has never been more simple than just a piece of clothing, but it is a sign of expressing one's own taste and expressing one's own personality.“A YIZHUO” will try our best to create a Chinese element. Integrate into the stylish version of the benchmark brand.

Q2: What are your expectations for this service fair?
A2: Actually, for this service fair, we are more likely to participate in the study. This is the first time that the brand “Yiyi” has participated in such exhibitions, but this time we’re not “going alone, but the collective formation of the “original legions” in Juxiu District. I hope that through the platform of the fair, we can There are many catwalk shows and high-profile brands who “learn from the Bible” and they can also increase their brand awareness.

Q3: Can you tell us briefly about the catwalk show for this fair?
A3: After ten years of grinding, our first brand, Kenson KENSUN, was established in July 2004. It is also known as the Year of the Monkey, which marks the 12th anniversary of the present. The company’s second independent brand, “YIZHUO”, ushered in a brand new year of the monkey. This is a chance or a coincidence. Therefore, the first show of “YIZHUO” was inspired by the “Monkey of the Year of the Monkey”. Actually, whoever says that the monkey show will only have the appearance of monkeys and horses. I think there can be more fashionable Chinese elements. For example: auspicious clouds, zebra crossings, golden bars, etc. The fashionable Chinese style should not be a vacuum, and it is hoped that “one look” can subvert the imagination of more fashionistas.

Q4: You have been engaged in the apparel industry for more than 10 years. What difficulties have you encountered during your entrepreneurship?
A4: Actually, it's not just the clothing industry. I think it's worth it to love and work. Since I was a child, I have loved wearing new clothes and loved changing my clothes. I like to incorporate some design elements into my clothes. I am now engaged in this industry myself. I am basically happy all year long but I am still happy.
In fact, the apparel industry looks particularly bright to many outsiders. I remember when I first started to do wholesale clothing. At that time, I often flew to Korea, went to Hong Kong to get goods, and once or twice a week. What impressed me most was that when everyone achieved men's suits and ties, ladies wore dresses and high heels. When we can return, everyone is just tired, and the pain is only known to us.

But these years, because of love we insisted, and we are not alone. Before that, we were at the Lo Wu Market. Now, we have dreamt all the way to Nanshan and come to the Juxiu costume cultural district.

Q5: Why did you think of entering the Juxiu Apparel Cultural District?

A5: Because in the Juxiu costume cultural district, we can really feel the feeling of being "supported." The government will care for and support us. This is very helpful for the growth of a company. Therefore, we choose to come to this area of ​​clothing and culture to realize our brand dream.

Q6: What do you know about integrity management and how will the upcoming Integrity Alliance activities be coordinated?
A6: Business must be based on honesty. Treating customers like their own homes is likely to gain the support and recognition of customers. Anyway, I feel that integrity must be ranked NO.1. We will fully support and cooperate with the upcoming Integrity Business Alliance activities, start from ourselves, and be an honest business.